Welcome to The Booth.

Voice acting can be a wonderfully rewarding career choice, but it’s tough, competitive, and unforgiving. To succeed, you need to be the best you can be – and we want to help.

Our roots are embedded in the same soil that nurtures voice actors. Since Voice123’s inception in 2003, our intention has been to serve the voice acting community. And that’s how we came up with The Booth.

The Booth is a place for learning and growth. A place for swapping stories and experiences, a place for conversations about the art and craft of earning a living using your voice. 

Here, you’ll find information about the industry’s ins-and-outs. Interviews with industry professionals. Tips. There’ll be updates on what’s happening at Voice123, although all industry features will be deliberately devoid of bias. Discussions on the technicalities of microphones, digital audio workstations (DAWs), plugins, and recording spaces. Exchanges and insights on the business of voice over (VO) entrepreneurship. All the nitty-gritty about doing your job and getting paid for it. 

What is VO-entrepreneurship?

Simply having a great voice is no longer anywhere near enough to make it. Consider yourself the CEO of your business of one. VO-entrepreneurship refers to the actively-engaged, entrepreneurial side of having a functional online voice-over career in today’s post-COVID-19 era.

Thus, we define —

VO-entrepreneurship is the act of setting up, managing, marketing, and running an online voice-over business (as well as everything that entails).

Before Voice123 broke the mold in 2003 by taking voice casting online and creating an open marketplace, voice actors weren’t worried about running their businesses. They were worried about how other people were running their businesses. As a voice actor, all you had to do was voice act, and leave the rest to the sound engineers, directors, agents, managers, producers and paymasters.

Now, you pretty-much need to be all of those people. Intimidating? It doesn’t have to be. You are a VO-entrepreneur. It’s a matter of mindset. Be prepared to get on down and boogie.

Are you ready?

How to become a VO-entrepreneur

The right attitude

Do businesses sell to every prospect they reach? Do professional athletes quit when they’re trying to break into the major leagues and face rejection? Does Goalcast ever tell those dramatic, inspirational stories about a person down on their luck who tries really hard, only to fail? No! Failure is part of the business. It’s also part of success. See rejection as a learning experience, not a failure. Given the nature of the beast, perseverance is key:

Text graphic saying Audition, Fail, Improve, Succeed.

As you pick up momentum, speed, and you discover just where your voice fits in the industry, it’s going to look a lot more like booking gigs with old contacts, having them call you, and applying for gigs for which you already have experience in. That’s what being prepared to fail will bring you.

Let us explain.

24

In 2020, an average project asked for 24 proposal submissions.

35

And it takes us at Voice123 an average of 35 hours to fulfill that number.

Being Prepared to Fail

It’s super-important to set the proper expectations if you want your online voice-over career to succeed. You have to be prepared for failure. What you don’t want is to invest thousands of dollars in expensive equipment as well as spend additional thousands on voice over coaching and voice-over courses, only to find that you don’t really like the process of finding jobs as a voice actor, or that what you’re doing is either insufficient or just plain wrong. If anything, knowing the process of becoming a successful VO-entrepreneur is far more important than sounding nice on the mic.

So just how many times will you have to fail? That depends on your skill level, your professionalism, talent, marketing skills, and the effort you put into your business.

If you’re looking for a number, brace yourself: it’s common to fail about 50-60 (conservatively speaking) online auditions before landing a job. As a newbie, it’s possible to fail even more — even 200 times — before getting a booking. Consider this: online platforms like Voice123 are pretty saturated. Voice123 has posted well over 250,000 jobs. Meanwhile, Voices.com says it has over 1 million members and 400,000 jobs posted. A quick search for voice over on Fiverr, brings up over 16,000 services.

So, competition is fierce in the online markets. The numbers aren’t in your favor. That said, Voice123, Voices.com, and Fiverr also have a significant number of very successful voice actors on their rosters. In any profession, particularly artistic ones, the competition is always there. It’s about being prepared to succeed.

Bring Prepared to Succeed

So what does it take? 

First of all, you need to understand that your voice is uniquely your own. Get to know it. Develop it. No voice actor is exceptional in every genre. Don’t try to be. While it’s great to be a jack-of-all trades, it’s much better to be a master of some.

What are you really good at voicing? Commercials? Documentaries? E-learning programs or medical explainers? Promos? Audiobooks? Animations? Video game characters? Find your niche. Hone your craft and start excelling at it. Then market your particular skill-set as your product. You’ll end up finding you’re more in competition with yourself than with other voice actors. And that’s the best place for you to be. Just ask someone like Morgan Freeman.

Success comes when you know what you’re good at and pursue it relentlessly. That’s when you’re truly prepared to succeed

Our purpose is to help you map out the route that’ll get you there.

The End of the Beginning

As a consequence, The Booth is part manual, part toolkit, part guide, and part checkpoint to see where you are on your voice acting journey. 

We’ll be frank about all aspects of the online environment and the first to concede that you need to market your voice and your services as widely and on as many online casting platforms as you can. Do you have a presence on social media? You need to. You need to not only be active, but proactive. And frequently too, so people will start noticing you. No one’s going to book you if they don’t know you’re there. The Internet’s a very big and crowded place. You need to cut through the clutter.

So, yes: welcome to The Booth. Step inside and close the door. Let’s talk about what you need to get where you’d like to go. We’ll leave no stone unturned.

It’s a pleasure to have you here.

Illustration of hands using electronic devices

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