Rick Lance

AMERICANA Deep,Warm,Real,Rugged,Rural,Storyteller

Voice Description

AMERICANA - Deep, Warm, Rich, Real, Natural, Friendly, Story-telling, Salt-of-the Earth, Sexy or Rural, Rugged, Gritty, Sarcastic, Cowboy, Workin' man/Man's man or Theatrical, Character, Dramatic
Western US accent, Southern US accent when needed

In case you're wondering, I use only top-of-the-line professional, broadcast quality equipment. We have a FEW studios here in Nashville and I've learned a lot from working in them.

I have a minimum rate of $150.00 for any work I do.
Broadcast rates are an additional consideration.

Voice Genders and "Ages" I Can Perform

• Middle Age Male
• Senior Male

Language(s) of Which I Am a Native Speaker:

• English - USA and Canada

I Offer my Services for these Recording Purposes

• Commercials
• Promos
• IVR, voicemail, phone systems, and on-hold messages
• Training, business presentations, sales, and web sites
• Audiobooks
• Videogames
• Documentaries
• TV shows and movies
• Movie and game trailers
• Podcasts
• Others (on-camera, infomercials, live announcers, spokespersons)
• Cartoon/Animation

Jobs I Am Willing to Take (Union-wise)

• Non-Union Jobs

• Jobs for SAG-AFTRA (US) signatories

My Union Affiliations and Memberships


My Recording and Delivery Capabilities

• I will go to any designated studio in my area
• I have Phone Patch in my studio
• I can record and then deliver the audio files via Email
• I can record and then upload the audio files via FTP
• I can record and then deliver the files by regular mail
• I have ipDTL in my studio

Pre-, Post- and Production Services I Offer

• I can deliver edited and finished voice tracks
• I offer voice direction services
• I offer radio ad production services
• I have a music library and can add music to any project
• I can add special effects to any project

My Home Base

Nashville, Tennessee, United States

Accents, Impersonations, Characters and Dialects

Southern USA, Western USA, Cowboy, Americana, Working man, Middle American, Mountain Man

My Voice Experience

I began my voice over career around 1993 in Nashville,Tennessee. Not taking it too seriously at first while busy trying to make it big in the music biz and running my own commercial photography studio. While singing demos in Nashville studios, I was asked to voice a few projects. “You mean just talk?”, I asked. I was starting to find out then that my spoken word was more “unique” than my singing voice. Learning a whole new form of expression, I refined my craft through acting workshops, local theater performances and on-camera work.

As time went by and frustration grew with the music business, I found myself voicing radio/TV ads, music promotions, audio books and corporate videos. Establishing my warm and rugged, storytelling AMERICANA signature sound. My voice, face and physical presence match up perfectly and lead me to pursue on-camera work as well.
One of my agents reps me as "the perfect Americana sound."

I’ve become a leading voice for the basic industries that keep America moving forward...construction and manufacturing, agriculture/equine, energy production, trucking, community banking, health care, finance and insurance as well as outdoor sports, travel and tourism, education and entertainment. I am a colorful voice for film, television, museum and corporate documentary and audio books. My combined background of music, acting and photography have shaped me into a seasoned voice over artist with a great “ear” for audio and an imaginative “eye” for the visual.

*Narration for 4 national outdoor sports/hunting TV shows... Addicted to the Outdoors, Head Hunter Chronicles, Country Boys Outdoors, On The Road

*The promo voice for Championship Bull Riding (CBR) on GAC-TV.

*Voice of Life Care Centers of America.
GlowShift Auto Gauges
HiLine Homes


"The perfect Americana Sound."

Pastorini-Bosby Talent
Houston, TX

National TV show ongoing on RFD-TV

"Rick, I wanted to express to you our heartfelt thanks for your help getting "Inside Reining" off to such a good start. I know it has involved tight deadlines, quick turnarounds, and some very challenging copy, but you have carried it off like such a pro.... I knew when I first heard your audition that you were the right voice for this project and I'm so glad it worked out for you and for us. We look forward to working with you on the remaining episodes as well as other future projects."

Jenifer Reynolds,
Jones, OK

“The Client and Ad Agency for this spot could not quit raving about your voice and how perfect you were for this. I know they will want to use you for future campaigns.”

“You are a Voice Over ROCKSTAR!
Seriously, Thank you very much and they are going to love it.”

Bo Wich
Bauhaus Media Group, Inc.
San Antonio, TX

A recent client said "...really, I've got to tell you, beside having a really great voice, your inflection and emphasis on those VOs was the best I've ever received. I've worked with literally dozens of folks...you're the best... such an ability to deliver the line...all of the technical aspects of your recordings were as good as any I've ever received. Great work and look forward to it again."

A. Scot Aspromonte
Denver, CO.

"Rick, thank you very much for exceeding all our expectations. Many remarked it was uncanny how well you recorded it without the benefit of the visual media being present for you. I agree (smile)! All involved are very impressed and pleased.... Thanks again for adding a very professional touch to our documentary."
Stay well!

Bill Kooker, Project Coordinator
Newport, OR

“Thanks again, Rick! Your narration really helped make this piece develop into the style and feel I was looking for.”

Kief Oss, Producer
Colfax, WI.

"Thank you for being apart of our audio tour for the Ocean Star Offshore Rig and Museum. We at MuseumWorks are looking forward to the completed audio tour. Along with your voice our sound effects, drama and music this audio tour will be exceptional. The narration is excellent and your voice fits perfectly."

Joanna Hudspeth
Project Supervisor
Dallas, TX

My Training

BA Fine Arts, Spokane Falls Community College
US Naval School of Photography
Owner of Commercial Photography business for 18 years
Various acting for camera and stage workshops
Local theater
TV commercials
Music/Corporate videos
Musical stage performances as a Singer/musician and recording artist
Avid Fitness & Weight Training

My Studio Equipment

In my sound proof studio:

-Roland DAW- recording/mixing board/hard drive
w/external hardware for Phantom power, EQ, Compression, room monitors, etc.
(Symetrix Voice Processor, M-Audio, Behringer)
-Telos digital phone patch w/Behringer mix board
-Mics: Miktek CV4, Neumann TLM-103, MXL 909, Rode NT2, AT3035
-Apple iMac computers w/Apple editing & audio software
-Separate QUICK AUDITIONING system- computer & software/ hard ware for NEAR broadcast quality auditions

*Quick access to ISDN and Source Connect studios

Additional Skills

Singer/songwriter/musician and independent recording artist
Accomplished commercial photographer
Accomplished western horseman/rider
Avid weight training and fitness
US Navy veteran

*My background in music, photography and acting make me especially acute as an artist. With a great ear, a vivid imagination and visual sense and a deep emotional real guy attitude.

Payment Methods Accepted

• Personal checks, cashier's checks, or money orders in my local currency
• Wire transfers

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Contact Information

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