Bruce Horlick

Conversational to authoritative, 35-64

Voice Description

Light to mid baritone: warm, comfy-cozy, friendly, quirky, professional, conversational, vintage, wacky, silly, energetic, edgy, narrator, announcer, smooth, storyteller, comedic, sarcastic, ironic, upbeat, fun, articulate, dramatic, hard-sell, deep, gritty, soft-sell, light, relaxed.

CREDITS: General American Life Insurance; D’Arcy Masius Benton & Bowles; Busch Creative Services;
AG Edwards; CBS Owned/Operated TV Stations; NBC Owned/Operated TV Stations; Bott Radio Network;
USA Radio Network; Premier Comedy Network; Ralston Purina; Sears; Venture Stores; Maritz Travel; HBO; BJC Health Media Services; Charter Communications; Studio Center; Michelin Tire

Commercial and promo campaigns; documentaries,
audio books, features.

Special interest in biography and business content.

Voice Genders and "Ages" I Can Perform

• Middle Age Male
• Senior Female
• Senior Male

Language(s) of Which I Am a Native Speaker:

• English - USA and Canada

I Offer my Services for these Recording Purposes

• Commercials
• Promos
• Training, business presentations, sales, and web sites
• Audiobooks
• Documentaries
• TV shows and movies
• Movie and game trailers
• Podcasts
• Others (on-camera, infomercials, live announcers, spokespersons)

Jobs I Am Willing to Take (Union-wise)

• Non-Union Jobs

• Jobs for SAG-AFTRA (US) signatories

My Union Affiliations and Memberships


My Recording and Delivery Capabilities

• I will go to any designated studio in my area
• I have Phone Patch in my studio
• I have Source Connect in my studio
• I can record and then deliver the audio files via Email
• I can record and then upload the audio files via FTP
• I can record and then deliver the files by regular mail

Pre-, Post- and Production Services I Offer

• I offer copywriting services
• I can deliver edited and finished voice tracks
• I offer radio ad production services
• I have a music library and can add music to any project
• I can add special effects to any project

My Home Base

St. Louis, Missouri, United States

Accents, Impersonations, Characters and Dialects

My Voice Experience

National to small market ad campaigns; audio books; documentaries; features; industrials.

CNBC business contributor and author of The Arrogance Cycle, Michael Farr blogs... "Bruce Horlick does an amazing job of making my words come alive. If you prefer to listen to business books, I think you will find that Bruce is able to capture, inform, and entertain listeners like few can."

My Training

Various Voice Coaches.

University of Missouri, St. Louis Graduate

My Studio Equipment

Home Source Connect Studio includes editing software, sound effects, Class A Preamp, Large Condenser Mic and Mackie Control Board, as well as battery studio back up.

Additional Skills

If I am on your short list, let me “tip the scales” with a substantive resource, Broadcast Media Savvy... As a veteran Broadcast Media Buyer, I can brainstorm strategy with you/your team for free, offer second opinions OR implement whole buys. My media savvy helps advertisers optimize broadcast time. I have bought and negotiated for millions of PR and broadcast ad dollars on behalf of ad-agencies, in-house marketing departments and content producers of audio books and documentaries. If I am the SpokesVoice for campaign, I am happy "second chair" on broadcast media buys or to take the lead (if need be).

Of course I can produce and mix my own audio tracks, like thousands of VO folks.

I have a special love for the chance to deliver biographical content in any platform.

Payment Methods Accepted

• Personal checks, cashier's checks, or money orders in my local currency

Contact Information

To contact Bruce Horlick by email or phone, please click here.

Voice123 Premium Forums

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Bruce Horlick Picture at Voice123

Documentary Biography

Supermarket Commercials

Soft Sell

Middle of Road


Hard Sell

Audio Book