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This is the story of Hush Puppies…
A Dog’s Tail Tale.
Rockford Michigan. USA. Late 1950s.
Wolverine Shoe and Tanning Corporation, no longer making pigskin gloves for the U.S. Navy, faces some troubling times.
Looking to save the business, Chairman of the Board, Victor Krause, has an idea. An idea to use this pigskin to make shoes. But, that was impossible.
With resistance from the Board…Victor was still undaunted in his vision.
So he rolls up his sleeves and goes from the boardroom… down to the tannery.
With nothing to loose and everything to gain, he became… unleashed!
Working hand-in-hand with the tannery boys, they invent the process for making shoes out of pigskin.
Then he made a pair of shoes… and wore them right back-up to the board room.
There on his feet, he presents the future of the company.
The board in still not convinced, but decided to give it a go and start testing with consumers.
The results… nothing short of fantastic.
Wolverine’s Sales Manager and a friend talk about what they should call these new shoes.
He mentioned, in The South, hunters quiet their barking dogs with a treat they call ‘Hush Puppies’.
He reasoned that “When your feet hurt, they’re much like barking dogs, and Hush Puppies make your feet feel good. Quieting those barking dogs.”
Back in Rockford, a short list of 9 brand names were created.
Hush Puppies…is at the bottom. At number 8.
At the top of the list… “Lasers”. Yes… "Lasers".
After much debate… and thankfully, Hush Puppies was chosen and a brand was born.
Wolverine takes Hush Puppies to market…and sales sky rocket!
Almost immediately, Hush Puppies became an iconic part of American casual style.
The time was right, as America embraced a casual lifestyle Hush Puppies shoes were exactly what people were looking for.
With great success at home, Victor decided to unleash Hush Puppies to the world. Becoming a global sensation and a household name in just a few short years.
So there you have it, now sixty years later, its time to celebrate.
Celebrate the passion and determination that founded this brand.
Celebrate the dog.
Because this little dog, with a lot of heart, shows us that anything is possible, once you choose to live life…unleashed.
Celebrating 60 years
[small] 2018 The Year of the Dog
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