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***It will not let me attach script. Please see the script in the project details*** 2017-01-24 17:47:37 GMT 2017-02-06 10:00:00 (GMT -07:00) Mountain Time (US & Canada) Yes (click here to learn more about ) Closed 20 19 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 20 audition(s) and/or proposal(s) so far.
This is Lisa.
And her life is pretty good.
She has a rewarding career.
She owns a cozy home in the suburbs.
And she does her banking at one of the nation’s leading credit unions, Mountain America.
I’d like to cash this check please.
There’s just one teensy, weensy problem…
Lisa’s dog Max, who she got as a puppy, is fully grown now and he doesn’t quite fit in Lisa’s older car.
Despite Max’s best efforts, Lisa has yet to realize the need for a new vehicle.
Not right now, Max.
In the past, her credit union may not have noticed either.
But now that she’s a member of Mountain America, she receives the right messaging at the right time.
That’s because Mountain America spent the time and resources to develop an innovative automation solution in Eloqua that can communicate individualized cross-sell opportunities to its more than 600,000 members. This solution includes:
• Data from Eloqua, CRM and internal data warehouse systems
• Sophisticated lead score models built in Eloqua
• Lead scores with A, B, C and D profiles for four products and services
• Tie-breaker logic
• And a product promotion routing program in Eloqua
The result? A marketing program that speaks directly to members like Lisa.
Email: (could be speech bubble instead)
Of course! Max, why didn’t you say something?!
In the end, Lisa and Max are able to get the bigger vehicle they need.
And Mountain America is able to show an average ROI of 6,667% on products in the routing program. Which is an amazing boon for members, as all earnings are returned to the membership in the form of high-interest savings and low-rate loans.
(alternate version: And Mountain America is able to show an average lift of 282% on products in the routing program. Which is an amazing boon for members, as all earnings are returned to the membership in the form of high-interest savings and low-rate loans.
It’s a win-win (bark) … win … situation.
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