Project Main Details
It's an abstract animation that uses circles to create various scenes which introduce the 'new branding' and explain why they've done it.
It needs a friendly narrator who can be energetic and upbeat without being 'wacky'. 2017-03-08 10:30:28 GMT 2017-03-09 10:00:00 (GMT 0) Greenwich Mean Time: Dublin, Edinburgh, Lisbon, London Yes (click here to learn more about ) Closed 16 10 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 16 audition(s) and/or proposal(s) so far.
This video tells its story – why we have a new brand, how it was created, and what it is.
So let’s start with why.
Why have we rebranded?
Because, given how much we’ve changed since becoming a university in 2005, the time was right for a new message – and a whole new look.
We needed to come together as one Solent, and to speak with a clearer, more consistent voice.
Also, our old brand just wasn’t making the splash we needed.
And we’d outgrown it. We needed something brighter, bolder and more confident – just like us.
How was the brand created?
Well, it all started with research. Your opinions were gathered on who we are and what people think of us.
When a clear picture emerged, it was boiled down to one word:
It’s bold. But when you think about it, it couldn’t be anything else - because it’s exactly what we are.
We’re lively and confident. We’re optimistic. We’ve come a long way, and we can’t wait for what’s next. We’re growing all the time too, and our reputation just keeps on rising.
One more thing: it’s also how we make our students feel.
Unstoppable isn’t our strapline. It’s our essence.
And it’s how we’re going to look, from now on.
The rebrand uses brighter, more vibrant colours.
And it’s all built around a circle. There’s a good reason for this.
It’s like a sun. Bright and energetic.
It’s like a porthole. Very Southampton.
And it’s as bold and distinctive as we are.
So, that’s a quick look at the new brand.
We hope you like it. And we’re confident it will help us keep on pushing ahead.
Why wouldn’t it?
After all, we are unstoppable.
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