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Backpacks were originally built to carry sleeping bags, tarps and first-aid kits -- whereas the briefcase was designed to carry important paper documents. Today, we use backpacks everyday, and instead of camping gear -- we’re carrying our $2000 laptops to work. So we took the comfort of the everyday backpack and elevated it to match the professional utility and design of a briefcase.
This is - Watson. Smart Usability, Stunning Design, Weightless Comfort. Watson is the briefcase of the future.
In order to create a backpack for top performers, we had to start from the ground up and change the fundamentals. Watson’s revolutionary hardshell opens up a whole new world of possibilities for usability, design and comfort that no other backpack could ever dream of.
The never-before-seen hardshell was also designed to protect your most valuable belongings while never losing it’s shape. Covering the hardshell is a layer of the finest italian leather and ballistic nylon. Now, we could’ve stopped here and this would’ve been better than any other backpack on the market but Watson is the result of 12 months of work -- that's over 3000 hours rethinking every single feature of an everyday carry, so let’s get into it.
Watson is push to start. It’s an unprecedented breakthrough -- no more flipping your bag around to find where your zippers are only to get your zipper caught on the backpack’s material. If you open your bag twice a day, that’s over 500 times a year where you’re fighting your backpack. With Watson, you’re always one click away from your most important belongings.
With Watson, you start your day like a top performer. We watched over 100 people use their backpacks before designing Watson’s intuitive, simple routine. From your laptop to your your sunglasses -- every item has it’s own home. No more tangled wires or scratched screens. This is how the briefcase of the future handles your equipment. Footage of essentials compartment here.
Watson not only looks good on your back, but it can stand on it’s own. You no longer have to peel your bag off the floor, Watson stands proudly by your side to give you easy access to your belongings throughout the day.
Watson has impeccable timing. Whether you’re running from meeting to meeting, or to catch a train, there’s a dedicated pocket to quick-draw your essentials exactly when you need them. Your on-the-go items are at your fingertips -- check a text message, pay for a coffee, all without having to take off your backpack.
Watson relieves any battery life anxiety. How long will 30% last me? sometimes, it’s too late -- when you’re on an important call, you won’t have to panic at the prompt of the low battery message. Watson has your power built in.
But Watson isn’t just a pretty face. Backpacks are meant to be worn, which means comfort is key. With 2-point weight distribution -- Watson minimizes pressure on your back and maximizes airflow. No more sweaty backs. The sculpted shoulder straps are also padded with NASA memory foam and adjust for a custom fit -- giving you a weightless carry that feels like an extension of your body.
We’ve spent countless hours, created dozens of prototypes to achieve Watson’s impeccable style. High-quality Italian leather, ballistic nylon, NASA memory foam, a shape-preserving hardshell -- there was no spared expense to give you the most beautifully designed backpack that will turn heads for years to come - whether you’re walking through the streets of San Francisco or walking into the most important meeting of your life.
Smart Usability, Stunning Design, Weightless Comfort
That’s Watson. Reimagining the backpack from the ground up.
Watson is - the briefcase of the future.
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