Project Main Details
We are looking for a fresh institutional voice between 25 and 35 years old, this won't be on any media, it's for a bussines presentation
I'm attaching one of the scripts. Would you send me a short piece of it?
If you get selected, we need you to record all of the scripts today, and I need the demo before 5 hours from now.
Regards 2017-03-13 13:43:00 GMT 2017-03-13 12:47:03 (GMT -04:00) Santiago Yes (click here to learn more about ) Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline. 27 27 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 100 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 27 audition(s) and/or proposal(s) so far.
industry… Creating a new brand has become almost impossible.
Especially when all brands only try to sell products without connecting to
the real interests of the people...
Interests that create emotions... and “emotions are what move us”.
These days, we are bombarded with information, much of which we are not
interested in, which is why it becomes invisible...
Our goal is not to nurture enthusiasm, but to overcome the indifference.
Because marketing is not about brands, it's about connecting with
And to go from the old communication model, which is a monologue...
… to the new one. A dialogue.
And finally, to create a brand that is IMPOSSIBLE TO IGNORE.
This is how WOM (Word of Mouth) was born. A brand that gives the people
something to talk about. That generates dialogue. That overcomes the
indifference of an audience that is uninterested in brands, especially when
it comes to phone companies.
And we did it by being relevant to our audience:
- Unmasking our competitors’ dishonesty.
- Laughing at corrupt politicians, thieves and inefficient governments.
- Speaking to minorities.
- Being sexy, cool, global, and leaving local stereotypes by the wayside.
- Taking an anti-establishment attitude.
And, believing we are not a just commodity. We are a brand. A credible
brand that is respected, beloved and adopted by the people. A brand that
fosters empowerment and to defy the status quo.
Achieving a “Word of Mouth” so great that we were able to cross borders
and go from being a local brand, to a global brand. And to capture the
attention of the Presidents of Venezuela and Bolivia, of Richard Branson, of
Bloomberg, even Harvard, which turned this into a great “Case Study”.
Some results achieved:
- Stores full during the first 6 months.
- WOM leader in portability for 17 months in a row.
- 2 Million clients in only 17 months.
- 92% awareness in 3 months.
- 80% of visibility of its publicity.
- 1 million followers on Facebook in 13 months.
WOM is not just a utilty. In less than 2 years, it became Chile's most loved
and valued brand. It is a benchmark, an inspiration and an aspiration...
It is a brand where the communication lives by the Mantra of “If it’s not
spicy enough it won’t burn".
A brand that, even if people want to, is IMPOSSIBLE TO IGNORE.
…today throughout Chile, tomorrow throughout the world!
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