Thelma Knows Best Campaign Case Study

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Project Main Details

Thelma Knows Best Campaign Case Study 
This is a student-made advertising campaign case study video for a created promotion called Thelma Knows Best. This project would just be a voice over to accompany our case study video. The character of our campaign is a mischievously fun grandma who combats the cleaning product industry. 
2016-11-22 00:02:08 GMT
2016-11-27 17:23:12 (GMT -05:00) Eastern Time (US & Canada) 
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Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline.
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 10 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 1 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Student or Non-for-profit student project
Others (on-camera, infomercials, live announcers, spokespersons)
English - USA and Canada
Not defined
Middle Age Female
• Audio files must be delivered via email
There are no special pre-, post-, or production requirements for this project.
Not defined
The voice seeker is willing to hire either union or non-union talents for this project

Script Details

Too many household products today use harmful chemicals that could be unsafe to you and your family’s health. Moms of all ages know all too well that cleaning products pose a dangerous and sometimes fatal risk to children and animals in homes. That’s why Thelma Meyer herself stepped in to make a difference, one household at a time. To Thelma, eliminating harsh chemicals from your home is the first step to healthier living. That’s why the “Thelma Knows Best” app was created to help moms make their homes a safer place.
It works by using your phone’s camera to scan the product and test it against the Thelma Knows Best technology to see if it’s up to her safety standards. Simply open the scanner and hover over any product in your home to find out if it is Thelma approved or denied. When using the app in store, you are not only told the safety of the product, but can also receive coupons for approved products. The app also gives you access to Thelma’s full product list and the ingredient index. The more you use the app, the more points you earn towards redeeming free products. Thelma didn’t stop with the app in her quest toward making homes a safer place. Next, she took her attitude to social media to call out big cleaning companies for their use of dangerous chemicals and draw people to try the mobile app. Thelma truly does know best, that’s why you’ll see her putting in her two cents in places you shop, both in store and online with shopping cart ads and online banner ads.So next time you’re at the grocery store and you reach for that familiar bottle of blue goo, remember that there is a better alternative to cleaning your home using clean and natural ingredients that Thelma would approve of. Because the only thing better than a sparkling kitchen is a sparkling kitchen without a zillion chemicals and dyes.

Thelma Knows Best by Mrs. Meyers Clean Day. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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