Project Main Details
The full script is around 4500 words and will be divided into six segments all about equal. Each narrator should submit a cost for their individual segment (roughly 750 words). 2017-02-03 15:38:32 GMT 2017-02-15 10:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 49 49 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 49 audition(s) and/or proposal(s) so far.
ADI has tremendous insight about its customers.
We are deeply embedded within the healthcare industry, helping us to see opportunities to improve diabetes care in our work with Roche.
We understand the defense industry, leading us to be a trusted partner of firms like Boeing.
Our insight into process automation is deeper than any of our competitors, leading to our partnership with Honeywell.
ADI’s strategy is to move from being a component supplier to being a problem-solver and a provider of high value whole product solutions. As we explore in other modules, this will enable us to create even greater value for our customers and capture more of it for ADI.
This module defines what we mean by a ‘high-value customer problem’ and explores how we identify and understand them. We will also discuss what we mean by ‘customer’ and expand that to talk about the eco-system of which ADI is a part.
ADI understands the importance of having customer insight. Though, as we ‘move up the stack’ the insight we need becomes more demanding. Traditionally, we may have understood customer needs, and then worked hard to meet or exceed them. But we now need to take a step back and understand the problems customers may not be telling us. That’s because they may not see the problem, may not think it can be solved, or don’t think ADI can solve it. Often, this is as much a commercial need as it is a technological one.
This module will help you to develop new inquiry skills and your curiosity to discover more about what customers need, especially the high value ones.To tackle this, we’ll focus on four areas:
First, who is the Customer? It’s not just the individual or company that buys our solutions, it is also their customers, and other players in the market.
Second, what are the Customers problems – those issues that, if solved, would enable them to create more value for themselves or for their end customers?
Third, what are the customer’s motivations? How can we look both at a tangible or functional level – what do they actually need done for them, and understand what drives them at an emotional level, what brings them true satisfaction, or pride, or what might lessen their frustrations on the job? And what will make them want to work with ADI more than with another provider?
And fourth, is the problem we’ve identified a High-value problem that a customer is willing to pay to have solved, and are there enough other players in the market that share this need?
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