Project Main Details
Basic premise of the video is that we went to the Reebok headquarters to get a sneak peak at their new shoe. We were allowed into areas that are usually off limits for video and photos.
The times in the script are approximate target times for each section. Doesn't have to be exact but close would be nice. 2016-12-15 20:40:52 GMT 2016-12-16 12:00:00 (GMT -07:00) Mountain Time (US & Canada) Yes (click here to learn more about ) Closed 21 17 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 21 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
Dan and the Innovations Team were reminded of another audience that delights in that “floating” feeling a good shoe can help to achieve… ~6 seconds
Innovations Team Member Matt Montras had been experimenting for about 6 years, in partnership with David Clark, on a unique “Float Foam”. With Floatride, the Reebok crew finally found the perfect place to utilize the foam’s groundbreaking properties outside of a space suit. ~15 seconds
With revolutionary float foam underfoot, the Innovations Team went to work to make sure the rest of Floatride offered the distraction-free feel runners asked for. What they came up with was a truly seamless shoe that the team says evokes an emotion in anyone who puts it on. Heel to toe, Floatride is thoughtfully packed with innovation. ~17 seconds
Between perfecting the experience of the Float Foam, delivering a stylish but secure upper, and, of course, injecting Floatride with almost-hidden details inspired by Reebok’s rich history in run, Floatride went through hundreds of iterations before the Innovations Team found the ONE sample that awaits your response.
Are you ready to feel the Floatride? ~19 seconds
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