Project Main Details
I am looking for a read that is authoritative and seems like it is coming from someone who knows the ins and outs at the company but someone who is still young and in the mix, not getting ready to retire. adidas is hip and cool so just a little bit of swagger should come through as well.
Proof - https://wdrv.it/a180dd2f5 2017-03-28 17:13:16 GMT 2017-03-29 11:11:44 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed and fulfilled 50 50 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 50 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 50 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via email
This is adidas.
The greatest sports brand in the world.
And this is how we bring a product to life...
How we dream up, create, and take that product to the market.
It’s the same process our founder Adi Dassler followed back in the day. Just the broad strokes for now.
Innovation starts with the Futures team.
Insanely curious inventors, engineers, designers and visionaries.
This is the group who put artificial intelligence in a shoe... yeah, they did that. They were incubating on Boost technology 6 years before it came out.
They don’t just see the future, they make it.
PRODUCT CREATION & DESIGN:
From Herzogenaurach, Germany to Portland, Oregon... The Product Creation & Design team are working on a global scale.
Consumer obsessed... It’s their job to be the voice of the consumer and fulfill all the consumer’s needs. They’re field testing with athletes to turn insight into experience for the creator.
They’re also looking in that crystal ball to map trends long before they’re trendy.
Trends from inside the industry and out: Fashion trends, color trends, material trends and sports trends...
Only the best.
On top of that, they oversee manufacturing. Ensuring their vision translates to the finished product.
(Visual graphic condensing “Business Unit” to BU.)
Originals, Soccer, Training, Football, Basketball, Running... each one a separate Business Unit or BU. The Global BU identifies the consumer’s needs, and communicates those needs to the design and futures teams before they get started.
They also create a broad menu of product for all global markets.
Global BU is always thinking ‘big picture’.
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