Project Main Details
I need an emphatic voice that has an authority at the same time shouldn't sound bossy.
You must provide an edited audio (without any other sound in between like breaths)
The sample of one script is provided. You could make grammatical corrections wherever necessary. Also feel free to add words, phrases or sentences to make the track interesting to listeners (to add on to the conversational tone). The audio will be used to make training videos and it will be distributed through Youtube. 2017-08-01 07:52:51 GMT 2017-08-11 13:00:00 (GMT +05:30) Bombay, Calcutta, Madras, New Delhi Yes (click here to learn more about ) Closed 20 20 4 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 20 audition(s) and/or proposal(s) so far.
Competitive advantage is the reason you are in business. It’s your uniqueness that customers choose you over your competition. Yet one of the biggest marketing flaws in business today is the lack of the right articulation of the competitive advantage or not using it effectively to win the market.
Competitive advantage is why companies are started in the first place. Someone sees a unique way to serve a customer or provide a unique product.
In his book "Gaining & Sustaining Competitive Advantage" Jay B. Barney, he gives this definition, " A firm is said to sustain competitive advantage when it is implementing a value-creating strategy not simultaneously being implemented by any current or potential competitors and when these firms are unable to duplicate the benefits of this strategy".
Jay Barney has conducted extensive research in the area of competitive advantage and Barney's research has led to the belief that resources can create a unique edge that is not replicable by other firms. According to Barney resources should have four qualities to provide an advantage. First the resource needs to be inimitable, meaning the resource cannot be easily duplicated or imitated.
The second attribute for a resource that creates competitive advantage is value, which means the resource should be useful by the firm and the result generated from the use of that resource is desirable to the customer.
The third attribute necessary for the resource to create a unique benefit is rareness. A resource may be valuable to a firm, but if the resource is not rare, a competitive advantage cannot be created since the resource is available to competition. A good example is a firm has productive gold or diamond mines or an oil field.
The last characteristic for a resource that creates a unique advantage is substitutability. If a product or service can readily be replaced with a different product that performs a like function, then the firm does not have a unique advantage and therefore no competitive advantage. For example, drugs with expired patent protection can be substituted with generics.
Today, Michael E. Porter is known as one of the leading theorists on the topic of Competitive Advantage. His two seminal books on the topic ‘Competitive Advantage’ and ‘Competitive Strategy’ studied the factors that make up competitive advantage. Porter's in the two books was industries and markets, which included a framework for analyzing competitors and understanding industries maturing markets, emerging markets and declining markets. In addition, Porter focused on the internals of a firm and how these internal competencies can be leveraged for competitive advantage, calling the model Five Forces of Competition.
The Five Forces consist of 1) the threat of new entrants, which means less barriers to entry and less competitive advantage 2) the bargaining power of customers, which means the higher the bargaining power with customers, you have less competitive advantage 3) the bargaining power of suppliers, which means higher bargaining power from suppliers results in high cost and less competitive advantage 4) the threat of substitute products that gives more choice to customers and less competitive advantage 5) competitive rivalry, which means higher the competition the lesser the competitive advantage .
Bottom-line, companies that are prone to less threat from any of these forces possess high competitive advantage.
In the year 2004, Kim and Mauborgne introduced the concept of 'Blue Ocean Strategy' to redefine competitive advantage. They split the business world into 'red oceans' and 'blue oceans'. A red ocean is an existing and often over crowed market place, where competition is high. The blue ocean on the other hand is a newly created uncontested market place, which makes all competition irrelevant. Companies that work on blue ocean strategy has high competitive advantage because they are working on a 'need' that has not yet been found.
Today, competitive advantage means how your company or its products and services can continued to be unique which means harder to copy, replicate or substitute and at the same time, be of immense value to it’s users.
Voice123 Team Comments
Voice123 consultations with this voice seeker regarding this project and/or other projects by this voice seeker, via phone, chat, and/or email.
This project - phone.
Previous projects - phone.
This project - email or chat.
Previous projects - email or chat.
Note: Voice123 strives to establish the legitimacy of all projects posted. However, Voice123 subscribers and users are responsible for confirming information stated by prospective voice seekers, agents and/or clients. Voice123 subscribers and users assume all liability for use of any information found through Voice123, or any of its publications.
This page contains the most important details of this project. If you find the information on this project inaccurate or inappropriate, please let us know by contacting us.