Project Main Details
Body and Soul is a gym located in Coral Gables Miami.
Its clientele is affluent but also savvy and full of choices around them.
After opening up a boxing division, the need was clear...
New Customers and growth in their social media awareness .
After some research and analysis we identified some problems and we turned them into solutions.
Their content was all iphone generated .
Their branding and consistency was non-existent .
They were not speaking to the correct audience .
Social media was managed by one very busy person…
Which in turn was left to the bottom of the priorities list.
They had no impactful photos or brand video.
And they had zero knowledge of social media targeting .
Right from inception we treated this as not just a gym but as a brand.
We launched our efforts with a styled campaign that would create a drastic change in their social media .outlets and immediately it gave their brand a boost.
We then identified their three main target audiences and got busy creating content for each group.
We provided the owners with 3 looks that would give their brand consistency .
A look that was repeatable and recognizable.
We branded the images to ensure traction if shared across other platforms or users.
We developed a calendar and scheduled posts with pre-approved captions to minimize time invested by their busy manager.
Posts went out like clockwork every day.
And in just a few short weeks we completely transformed their instagram page.
Positive feedback poured in from all clients.
Engagement increased by 20%.
We collaborated on a rad brand video which combined with our imagery was used to create facebook ads .
Each group was separately targeted.
Parents of pre teens.
And in less than a month we generated more than 130 combined leads. 30 leads over the average number of leads of an LA fitness with huge franchise marketing support.
So there you have it, rebranded, engaged and with a healthy stream of leads.
Just imagine what we can do for YOUR business.
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