Project Main Details
You know that keeping abreast of practitioner and facility activity is critical to growing market share.
But how can you understand the market when the ground below is constantly shifting?
The answer is in the data. Accurate and comprehensive data enables increased insight and better decisions.
MarketView delivers critical information about providers such as:
• Physician patient volumes
• Procedures performed
• Facilities used
• Referrals given
With insights like these, you can aim your marketing at high-value targets. Here’s how MarketView works.
The MarketView analytic dataset is merged with the LexisNexis Provider Data MasterFile – the most comprehensive source of provider information in the industry – including:
• 1.2 billion medical claims
• 8.5 million healthcare practitioners
• 190 million practitioner relationships
• 1.75 million prescribers
• and more
MarketView gives you the deepest understanding of provider relationships.
You can use the insights gained to grow market share in a variety of ways:
1. Develop targeted outreach. Zero in on physicians for marketing, recruitment, acquisition and clinical integration.
2. Spot trends first. Discover new niches and get there early to grow services lines.
3. Grow referrals. Establish relationships with influential physicians who can drive patient flow to your facilities.
4. Stop patient leakage. Contact physicians who perform procedures in out-of-network facilities and encourage migration back to in-network facilities.
The real winners among healthcare systems will be the ones with access to the best data and market insights. Those organizations that can identify, target and aggressively pursue the most promising positions will gain the most market share.
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