Project Main Details
• Phone Patch AND
• Audio files must be delivered via email
“Big” had an advantage over “small”; because as businesses grew, they gained access to large scale manufacturing, broad distribution, and costly marketing and media investments.
Today, the Digital Age is bringing us back to a time before industrialization – to a time when people purchased their clothing from tailors, their shoes from cobblers, and they bought their family’s food from the local butcher, farmer, and baker.
As the cost of customization declines and online access makes it possible to bypass traditional marketing and distribution methods, the “advantages of scale” are starting to disappear. Now, it’s becoming possible to launch almost anything without owning a single manufacturing asset. The internet allows for marketing and distribution that bypasses traditional retailers and expensive media. The new paradigm is not about “big versus small”, but rather, it’s about “fast versus slow”. Companies with speed and agility will beat those that are slower and heavier.
As we continue our journey toward becoming a broad-based snack organization, one advantage we have is that our nascent snacks business is smaller and newer. You heard that right – “small” and “new” is an advantage; one that can be leveraged. Without all those burdensome assets, we can enter and exit businesses rather quickly. We don’t have long-established agreements that are hard to break; and, we don’t have monolithic brands that are hard to stretch.
So, after examining the past, and looking clearly at the present, we must now prepare for our future – a future where we continue to move fast… that we become even more agile … and that we are constantly adapting to the changes ahead.
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