Project Main Details
• Phone Patch AND
• Source Connect
A SERIES OF DRAMATIC SHOTS OF ENDANGERED ANIMALS—GORILLAS,
CHEETAHS, ELEPHANTS, ETC.
DEEP, MANLY VO: Animals on the brink. An environment in crisis.
SHOTS OF ENVIRONMENTAL PROBLEMS.
VO: Who will rise to the challenge?
CUT BACK TO THE ANIMALS WHO REAR BACK AND… “Moo”. “Mooo!” “Moo.”
CUT TO SILHOUETTE OF COW.
VO: You mess with animals and you just unleashed udder mayhem.
CUT TO COW WALKING IN SLOW-MOTION TOWARDS CAMERA AS THINGS
BLOWS UP BEHIND HER.
VO: Stonyfield YoKids is partnering with the Association of Zoos and Aquariums
to Save Animals From Extinction.
CUT TO VARIOUS EXOTIC HABITATS WITH THE COW INTERACTING WITH
VO: How does a cow save a penguin? Or a sea turtle? Or a rhino?
ZOOM IN ON A PENGUIN, A TURTLE, A RHINO.
VO: With the most powerful force on Earth… no, not plutonium 239… children’s
CUT TO A PICTURE OF A CHILD. HER HEAD HINGES OPEN AND A CRAZY
FLOW OF ANIMALS, COLORS AND PATTERNS FLOWS OUT TO FILL THE
VO: At 230 zoos and aquariums all over the country.
CUT TO MAP WITH ALL THE AZA LOCATIONS.
VO: With advertising. Store promotions. Social media. Engaging content.
Educational games and tools for kids and parents, and fundraising.
CUT TO A SHOT OF THE PACKAGING THAT GETS SURROUNDED BY A
SEQUENCE OF LOGOS: ON-LINE CHANNELS, TV NETWORKS, RETAILERS,
VO: PR events and maybe even a celebrity partner.
CUT TO PICTURE OF KIM KARDASHIAN.
VO: OK, probably not her. But you get the point.
VO: This year Stonyfield YoKids will show that a cow CAN save a penguin or a
gorilla or any of our precious endangered species.
CUT TO KEY VISUAL.
VO: Stonyfield YoKids. It takes a special kind of hero to fight for animals. And
that’s no bull.
CUT TO CLOSEUP OF COW’S FACE. PULL BACK AND REVEAL THE COW
AT THE CENTER OF AN AVENGERS-STYLE LINE-UP OF ENDANGERED
ANIMALS UNDER STONYFIELD YOKIDS AND S.A.F.E. LOGOS.
TITLE: Coming April 2017
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