Project Main Details
*Please no music backgrounds. 2016-10-24 22:40:51 GMT 2016-10-27 17:40:18 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline. 56 56 1 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 100 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 56 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
people around the world.
However, in recent years the way we have presented the beverage category has been inconsistent.
We learned we can to do a better job of telling our refreshment story in stores.
ALT: Research shows we can do a better job of telling our refreshment story in stores.
ALT: After an intensive global review, we learned that we can to do a better job of telling our refreshment story in stores.
This year, we’re going to reignite the magic of two of the worlds biggest brands coming together.
Introducing BEV, Beverage Execution Value.
An initiative to step change the total beverage experience at McDonalds. It’s about starting a new standard in restaurants.
It all starts by recognizing that the magic is in the meal.
When we sell a beverage with a burger we do more than offer taste,
We increase the bottom line and bring value back to McDonalds.
With a library of new mouthwatering images,
We will capture the magic of the meal at key touch points,
maximizing the experience and prompting purchase.
Capturing the timeless synergy between our two brands and the experience they offer when they come together.
Beverages are core to McDonalds.
They make up close to 20 billion dollars in global sales and are amongst the most profitable items in store.
A one percent increase in sales, could bring an additional 48 million dollars in revenue.
That’s a lot of satisfaction… and a lot of smiles.
Now it is time to work together to bring this category back to life,
by reigniting the magic of McDonalds and Coca-Cola.
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