Project Main Details
LIQUID REFRESHMENT IS CRUCIAL FOR REGULATING THE BODY’S TEMPERTURE, LUBRICATING JOINTS AND ALLOWING THE HUMAN BODY TO PERFORM AT—
LAWYER VO: We interrupt this boring video because, well, it’s boring. For those who were enjoying it, you might want to leave. Because It’s time to put a little more hype into hydration.
REAL VO: LET’S TALK THIRST.
OKAY, NOT THAT KIND OF THIRST.
WHEN PEOPLE ARE THIRSTY, THEY WANT A SIMPLE SOLUTION.
BUT RIGHT NOW HYDRATION CAN SEEM COMPLICATED
AND THAT HAS TO CHANGE
BECAUSE WE’VE DONE THE MATH.
THE OPPORTUNITY IN HYDRATION? HUGE. AS IN $1 BILLION DOLLARS * HUGE.
THE TIME TO TAKE ADVANTAGE? NOW. BECAUSE WE ARE TIRED OF NOT GETTING OUR FAIR SHARRE.
SO IT IS GO TIME.
IT’S TIME TO CHANGE THE GAME
IT’S TIME TO TAKE WHAT’S OURS
IT’S TIME TO…
YOU KNOW WHAT – YOU SAY IT IT, TOM…
TOM CRUISE/JERRY MAGUIRE
“Show me the money!”
WE ARE COCA-COLA. WE HAVE GREAT BRANDS AND SOLUTIONS FOR ALL SHOPPERS HYDRATRION NEEDS.
NOW LET’S UNLEASH THEIR POWER
LET’S CHANGE HOW CONSUMERS VIEW HYDRATION
TO DO THAT WE NEED TO CHANGE OUR THINKING
THAT MEANS SHIFTING FROM INDIVIDUAL BRAND MESSAGES IN-STORE.
TO PROVIDING A TOTAL HYDRATION PORTFOLIO APPROACH FOR OUR CONSUMERS
THIS IS WHERE YOU COME IN…
PEOPLE NEED TO HYDRATE TO LIVE
WE NEED TO TEACH CONSUMERS HOW TO HYDRATE WITH ALL OUR PRODUCTS…STARTING NOW.
SO HOW DO WE DO IT?
Heath LeDGER/THE JOkEr
“Do I really look like guy with a plan?”
VO: UH, NO, BUT WE’VE GOT ONE.
TWO CLEAR PATHWAYS
TWO SIMPLE PLATFORMS
TO MAKE IT EASY FOR CONSUMERS
TO SEE THEIR OPTIONS
AND TO MAKE A CHOICE
HEALTH + WELLNESS TO ENHANCE THEIR LIVES
WITH HYDRATION OPTIONS IN WELL-BEING
AND ACTIVE LIFESTYLE TO SUPPORT ATHLETES ON EVERY LEVEL
WHETHER THEY ARE LEADING AN ACTIVE LIFESTYLE
OR JUST LOOKING FOR THAT EXTRA EDGE
SO WE ARE READY
WE ARE GOING TO CHALLENGE THE STATUS QUO
AND WE ARE GOING TO –
LAWYER VO: We interrupt this video again for an important announcement. If you are a part of legal-ethic-compliance-or any other deparment that might be offended by anything less than rainbows, unicorns and happiness, we suggest you exit the room.
Are they gone? Okay. Carry on.
AND WE ARE GOING TO CRUSH THE COMPETITION!!
WELCOME TO THE FUTURE OF HYDRATION!
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