Hispanic Neighborhoods of America

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Project Main Details

Hispanic Neighborhoods of America 
Project is a video for PepsiCo about selling beverages in Hispanic neighborhoods. Accent must be very subtle, but noticeable enough to add authenticity. Video discusses the types of beverages most prominent in these neighborhoods. Voice should be conversational, as if talking to a good friend. Again, accent should be subtle but noticeable. 
2017-08-01 17:34:15 GMT
2017-08-02 14:00:00 (GMT -05:00) Eastern Time (US & Canada) 
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1 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 10 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 5 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 150
Training, business presentations, sales, and web sites
English - USA and Canada OR English - Other
Middle Age Male
• Audio files must be delivered via email
• Deliver edited and finished voice tracks
Not defined
The voice seeker is willing to hire either union or non-union talents for this project
Need a very subtle hispanic accent - Mexican or South American. Project is a video for PepsiCo about selling beverages in Hispanic neighborhoods.

Script Details

Vibrant Hispanic communities are commonplace in many urban areas. These Neighborhoods are densely
populated with large, often multi-generational, households with strong community ties to soccer, church,
and music. Strip malls, multi-family houses, and low-rise buildings dominate the Neighborhood.

Value is crucial in Urban Hispanic Neighborhoods, especially with the prevalence of lower income levels.
Shoppers alternate between independently-owned small format stores, such as carnicerias, and national
grocery stores for larger shopping trips. Tight work schedules drive significant beverage sales at
restaurants. Weekends often include time playing or watching sports such as soccer, baseball, and
football: creating great opportunities to refuel with a Gatorade.

Since many residents are first or second-generation immigrants, they often seek a taste from home. This
desire spurs the purchase of brand names and flavors that are more common in Latin America, such as
Manzanita Sol, Guarana, and Pepsi in a glass bottle. Energy drinks and ready-to- drink coffee are also
increasingly popular on-the- go choices.

PepsiCo’s Own the Streets effort is crucial in realizing the significant customer acquisition opportunity
that still exists in Urban: Hispanic Neighborhoods. PepsiCo also needs to cater to this Neighborhood’s
unique taste preferences with targeted innovation along with brands and flavors from home. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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