Project Main Details
California Fire Foundation will be outreaching to the Chinese American community with messaging on fire safety tips targeting Bay Area, San Diego, and Los Angeles (San Gabriel Valley). A public service announcement (PSA) will be developed to focus on Chinese culture with tips that are relevant and helpful to keep families safe.
• Develop a PSA and collateral material to increase awareness of fire safety during and post Chinese New Year
• Partner with key community organizations and faith based organizations to distribute PSA and collateral materials.
• Execute a media campaign around the PSA release and negotiate earned media.
• Use the Chinese New Year as a hook to launch the media campaign.
Chinese communities in and around Bay Area, San Diego, and the Los Angeles area -specifically San Gabriel Valley. 2017-04-26 22:41:19 GMT 2017-04-29 15:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 3 3 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 10 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 3 audition(s) and/or proposal(s) so far.
Watch cooking temperatures and don't leave equipment unattended.
Avoid putting hot plates or pans on anything that burns.
Tie back hair and don’t wear loose clothes while cooking.
Keep incense at least a foot away from anything flammable.
Put smoke detectors in every room and test them often.
If there is a fire, get out immediately!
Then call 9-1-1 – they speak your language.
We're here to protect your family. Firefighters are on your side.
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