Project Main Details
Note the copy provided was not written by a native English speaker and is not final.
the age/gender does not really matter...whatever is most suitable for this type of presentation. 2017-02-10 23:27:40 GMT 2017-02-14 16:00:00 (GMT -06:00) Central Time (US & Canada) Yes (click here to learn more about ) Closed 10 10 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 10 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 10 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
“Eyecon” - Powered By IBM Watson
Every company desires to expose its advertisement to people and benefit from it.
Advertisement signages keep playing ads on a loop. But how great would it be to expose advertisement selectively based on the audience in front of the digital signage ?
A camera attached to the top of the digital signage, captures a picture of the audience in front of it. This data is sent for processing to find out the demographic data such as age, gender and location of the audience.
Using this data, an algorithm analyses the common characteristics of the target and plays selective advertisements which best suits the target audience.
For example, women oriented ad if the target audience are women and Men oriented ad if the target audience are men.
Also, this can change dynamically based on the location of the digital signage. Different ads customized to the suit the kind of audience visiting different places.
How does it work ?
A camera takes a picture of the audience and this picture is transmitted by an IoT device to IBM Watson. IBM Watson analyses the picture to extract demographic information which is then passed back to the IoT device. Then this device decides which is the best suitable advertisement to be played.
Ad operators can customize this from and app by selecting a video and the characteristic of the target audience to whom they want to expose this.
This application can also be installed in mobile devices and tablets. Such tablets can be places inside taxis and when a traveller gets inside, this technology is able to identify and play a suitable ad for the traveller depending upon where he is traveling.
To know more about what you can do with Watson, Contact us at www.ztech.io
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