Crowne Plaza Case Study

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Project Main Details

Crowne Plaza Case Study 
ZD2019093
The case study will explain our idea for a rebrand and service project. We are rebranding the Crowne Plaza hotels for the next generation of business travelers. We are doing so by creating a collaborative working space, in the form of a coffee shop in the lobby of the hotel. The video will be a mix of found footage and motion media. 
2017-02-23 16:58:44 GMT
2017-02-27 23:15:14 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
Closed and fulfilled
5
5
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 15 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 5 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Student or Non-for-profit student project
Others (on-camera, infomercials, live announcers, spokespersons)
No
1.5 MINUTES
English - USA and Canada
None
Young Adult Male OR Middle Age Female OR Middle Age Male OR Senior Male
• Audio files must be delivered via email
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project
British if possible

Script Details

Yes
N/A 
Traveling for business should be an experience not a chore.

Crowne Plaza is often viewed as “bland” and “generic,” which certainly isn’t enhancing traveler’s experiences.

Our guests have evolved into tech savvy, socially conscious and global individuals and so must we.

Our goal is to immerse guests in an collaborative environment that makes them feel like a local in the area and not just someone passing through. With that in mind, we introduce the Crowne Plaza Locale. (open curtains)


First impressions are made upon walking in the front door, so instead of being met with a vacant and boring lobby you will walk into a bustling local coffee shop.

The (insert tea name) cafe will be a new service offered by Crowne Plaza that will welcome not only guests but locals as well.

The cafes will serve local food and drinks based on their location to make your visit more authentic, and to help support local businesses.

Even office spaces today have become more collaborative and open. People are encouraged to work amongst one another, whether it be at work or at their local coffee shop.

At the Locale cafe, everyone is welcome to come work, and socialize, in an atmosphere that caters to all their tech needs. However, if the cafe gets too noisy hotel guests have free access to private quiet rooms and fully equipped meeting rooms that put boring conference rooms to shame,

These spaces will also be available to the public, but for a small fee.

When you go up to your room you will be met with the expected quality and comfort of a Crowne Plaza hotel, but you will be pleased to find that from your toiletries to your in room snacks, the local experience doesn’t stop at the lobby. (Show visually)

To further the experience, rather than a concierge, EVERYONE in the staff will be trained to answer any of your travel questions and give you a trustworthy and local opinion.

Without sacrificing comfort, or your tech needs the Crowne Plaza Locale makes you feel like a bloody local from the moment you walk in the front door. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

Voice-Seeker Details

112720
Sign in to display the company name (if applicable)
2016-05-24
2

1


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