Case Study

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Project Main Details

Case Study 
ZD2043027
This is an internal case study for a production company. The case study details the VR experience we put together to sell a particular product and the success we had with the campaign. This was a global project with large-scale appeal across the country. This video will primarily be used as a sales tool. 
2017-02-28 23:55:51 GMT
2017-03-01 10:00:00 (GMT -08:00) Pacific Time (US & Canada) 
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0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 200
Others (on-camera, infomercials, live announcers, spokespersons)
Via Internet: Company website and internal sales meetings
1 MINUTES
English - USA and Canada
None
Young Adult Female AND Young Adult Male AND Middle Age Male
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
• Deliver edited and finished voice tracks
Not defined
This is a non-union project
A young, energetic basketball fan

Script Details

Yes
N/A 
Everyone hates ads.

Nobody hates James Harden.

Well, except this guy. And these guys aren’t too fond of him at the moment. But nobody else, for the most part generally speaking, hates James Harden.

See.

So when Adidas asked us to launch Harden’s first ever signature shoe, we decided to do it in a first-ever sort of way.

By giving people who are going to buy Harden’s shoe something they couldn’t ignore, skip or mute: James Harden. And the only chance any of them would ever have to play him one-on-one.

We created a 360-degree virtual reality experience that gave thousands the ability to not just see if Harden’s shoe fits, but to size up Harden himself.

Using four pillars, each equipped with a vibration mechanism and two fans, haptic feedback let users experience his shoe and the wind as he passed them with signature cross-over. They could feel him pound past with his euro-step.

We marketed a product no one else could see outside this groundbreaking VR experience.

And deployed headsets to retailers all over the world— including China, Italy, France, and Greece.

Fans could experience what it is to not just “fear the beard,” but be near it.

Because when you buy James Harden’s shoe, you don’t really want the shoe, as much as you want Harden. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

Voice-Seeker Details

118868
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2017-02-28
1

0


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