Case Study Video

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Project Main Details

Case Study Video 
ZD1637268
For use in advertising award show submissions.For use in advertising award show submissions.For use in advertising award show submissions.For use in advertising award show submissions.For use in advertising award show submissions.For use in advertising award show submissions. 
2016-11-30 15:10:25 GMT
2016-12-02 10:00:00 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
Closed
20
20
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 20 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 500
Promos
Via Internet: Global award shows
90 SECONDS
English - USA and Canada
None
Young Adult Female AND Middle Age Female
• Audio files must be delivered via email
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project
Female, 25-45 range. Read with a bit of a fairy-tale narrator vibe but NOT over the top. Should be bright and friendly, with a bit of a lyrical, sing-songy quality – almost child-like wonderment.

Script Details

Yes
N/A 
WD-40 is one of the most recognized and iconic brands worldwide. Found in millions of Canadian homes, these cans are the go-to for all things creaky. But they often go unused for months.
We wanted to find a way to get people thinking about their creaky doors and WD-40 again. (pause) Our foot in the door? Halloween.
Canadians rank Halloween as their third favourite holiday. In fact, over 4 million kids go door-to-door in search of treats. And on that one special night, the average door opens over 50 times.
So we decided to take advantage of this. What better way to bring WD-40 top of mind than to hijack the one night people actually want creaky doors?
WD-40 presents Haunted Door. A motion-activated sound effects app with super scary creaks on the busiest night of the year for front doors.
To use the app, people simply selected their favourite of three creaky door sounds and hung their phone on the door handle using our mailer. Every time the door opened for trick-or-treaters, the phone's accelerometer triggered the haunting creaky-door sound. And if you didn’t have the mailer, you could just use any bag.
It turns out, our little Halloween trick was a big hit.
We got over 57 million earned impressions.
And the story was covered by over 100 media outlets. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

Voice-Seeker Details

108409
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2015-11-18
9

3


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