Project Main Details
The video needs to be completed bye Friday, so would like to find a VO artist by tomorrow morning. 2017-04-25 16:17:17 GMT 2017-04-26 11:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 11 6 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 10 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 11 audition(s) and/or proposal(s) so far.
It’s become a darling in integrated communications -- but do marketers and companies actually know what they’re buying?
With poor metrics, weak targeting, and nearly no ability at all to scale their results, marketers and communicators have been told simply to trust the man behind the curtain.
But what’s the business impact for their products? Their services? Or even on their reputation? What’s the ROI? Where’s the accountability? What are they getting for their money?
For most, the world goes fuzzy.
Today, with companies and brands investing millions, fuzzy doesn’t cut it.
Meet the global influence to impact performance platform--
On the first day, we tore down the decades-old walls between creative, media and public relations. We challenged an integrated work team to build a clearer solution for earned influence. We said, measure it against meaningful brand KPIs like brand consideration, brand preference, and actual sales.
Then we built a proprietary platform that automatically identifies the kind of earned influence that will deliver business value.
We established data-driven content criteria to qualify it so that we know what we will getting.
Then we created a whole new format for digital advertising to serve the earned influence and named them earned content units.
We built a new patent-pending technology to create the units.
We trained our technology to speak 8 languages--including Chinese.
We formed significant partnerships with the top e-Commerce platforms in the world.
And then we gave earned influence what it’s been missing for nearly 75 years – sophisticated measurement criteria capable of analyzing influence’s brand and sales impact across a wide range of use scenarios.
But we didn’t rest there.
Instead, we tested our new tool around the world for our clients in a number of different categories.
…in a number of different geographies
…on e-Commerce platforms
…and in other places.
We leveraged it for marketing and reputation and even crisis management.
We even performed a neuro-science test to better understand how exactly the brain reacts to earned content vs. paid.
The results have pleased our clients.
Earned influence consistently delivered 2x the simulated sales lift vs. paid brand content.
Our Amazon e-commerce methodology drove 21% more traffic and 44% more sales.
We helped one of the world’s largest retailers achieve a 2700% better click thru rate and a 450% increase in transactions in 30 days.
And in 60 days, we helped a company in a crisis drive 22% increase in brand preference.
Our methodologies consistently delivered better performance and a media efficiency due at a 25% reduced cost per click.
There’s nothing fuzzy about this success.
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