Beer Marketing Sizzle Reel

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Project Main Details

Beer Marketing Sizzle Reel 
This project is a two-minute internal sizzle reel to showcase all of Bud Light's activations at the 2017 SXSW Music Festival. It's a recap to highlight for executives everything Bud Light had going on in Austin.

Here is a rough cut to give a sense: 
2017-03-31 20:31:35 GMT
2017-04-11 16:00:00 (GMT -05:00) Eastern Time (US & Canada) 
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0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 40 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 40 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Fixed - USD 300
Via Internet: New York
English - USA and Canada
Not defined
Young Adult Female OR Young Adult Male
• Audio files must be delivered via email
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project

Script Details

In its 2nd year, Anheuser-Busch took over South By Southwest showcasing a variety of platforms by Bud Light, Budweiser and Stella Artois.

Throughout the festival, Bud Light had a prominent presence with its activations at the
• Bud Light Lounge
• The Registrants Lounge & Bar
• The Artists’ Lounge & Bar
• The Build-A-Bar at Auditorium Shores
• The VIP Lounge at Auditorium Shores
• And On & Off Premise Hero Accounts

Budweiser also made headlines with news of its ambition to create a microgravity beer for Mars. The ‘Bud on Mars’ panel featured a Mars-inspired backdrop, iced-cold Budweiser and exclusive Bud on Mars swag.

Stella Artois arrived with its custom Buy A Lady A Drink airstream and dominated the Trade floor as the only premium imported beer being sampled in the Convention Center during SXSW Interactive.

The weekend closed with Bud Light Music’s Marquee Event: The Roots & Friends Jam at 800 Congress

For the second annual year, the show highlighted the best of emerging and established talent with 13 artists over 5 hours

Lines circled the block to get into one of the hottest venues at South By.

Bud Light also tapped 5 local Instagram influencers to map their journey at SXSW Music. Collectively this group of 5 has 221,200 Instagram followers and generated 36,600 Instagram Stories impressions.

Limited edition bottles helped drive up sales in one of Bud Light’s largest battle-ground states. Texas saw a four week XX% STR lift with Austin coming in at plus XX%

Overall, South By Southwest would prove to be a massive success: on the ground, in the press, and in sales impact all over the overall region. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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