Project Main Details
Nowadays mom’s aren’t just moms, they’re doctors, CEOs, and engineers as well.
With everything on their plate,
balancing a career while raising kids can cause exhaustion and stress to build up.
A common way many people use to de-stress is immersing oneself in a bath while listening to music.
So why NOT take advantage of that?
Because let’s be honest
bath time isn’t just for kids, it’s for moms too.
And that’s why Lush has created a new line of bath bombs with their own specialized music playlist. It will help ease the stress of the everyday problems moms have while they soak in a bath.
Moms will be able to access these playlists through LUSH’s new app; BathBombBeats.
In order to add playlists to the app,
moms will have to scan the bath bombs into the app.
As the app adds the new playlist, it will also add a new digital bath bomb to their personal digital collection. Once they’ve completed the digital collection they’ll get a chance of winning an e-ticket to our LUSH spa in NYC.
To introduce our campaign LUSH will place interactive vending machines throughout cities across the country containing the new bath bombs.
The vending machines will ask them what type of music they like to listen to and deposit a specific bath bomb that goes with that genre. The bath bomb itself will be packaged in an eco friendly bag. The copy will encourage them to download our new app BathBombBeats and listen to it while bathing.
We will also have interactive ads that will advertise our new music app by giving a demo of the songs available on it.
Music can easily affect people’s mood they can quiet your mind and relax your muscles.
So why NOT take the power music has on people and use it to soothe stressed out moms?
Bath bomb beats. The key to dissolve tension from the body and mind.
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