Bai Drink Case Study

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Project Main Details

Bai Drink Case Study 
This voice over is for a case study video to recap a student-created mock campaign.
This project is not for profit, and only for an advertising student final project.

This campaign is for Bai drink to target single, young mothers who have busy and chaotic days.
The tone should be upbeat, positive, and fairly fast paced.
There needs to be a sense of energy behind the young woman's voice 
2016-11-28 16:15:57 GMT
2016-11-28 13:23:21 (GMT -05:00) Eastern Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
Closed - Note: This project was manually closed by the voice seeker before it reached its original deadline.
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 10 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Student or Non-for-profit student project
Others (on-camera, infomercials, live announcers, spokespersons)
English - USA and Canada
Young Adult Female
• Audio files must be delivered via email
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project
Young sounding, energetic female.

Script Details

In the fall of 2016, Bai came across an insight that mothers are fighting to find “Me time” in their chaotic days.

This once precious, but now forgotten time in a mothers day, is being wasted​ during mundane tasks such as errands, grocery shopping, or even just waiting for the bus.

“Me time” is no longer fun.

Bai sent out to form an initiative to make “me time” stress-free, healthy, and most importantly fun again.

So Bai partnered with to form The Pure Membership program.

Being a Pure member allows you to be more than just a mom, while giving you the safest, most reliable nanny service while you work out, shop, or just hang out with friends.

With a package rebrand, Bai encourages moms to show off how they use their #PureMeTime on Facebook, twitter and instagram.

This allows Bai to respond to the consumers by highlighting the #PureMom of the week, and giving out additional rewards, as well as updates to new services provided.

Me time is essential to these hard working others, and through the Pure program, Bai hopes it can make a change. And make Me time, fun again. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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