Project Main Details
This project is not for profit, and only for an advertising student final project.
This campaign is for Bai drink to target single, young mothers who have busy and chaotic days.
The tone should be upbeat, positive, and fairly fast paced.
There needs to be a sense of energy behind the young woman's voice 2016-11-28 22:14:39 GMT 2016-11-29 18:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 0 0 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 15 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 0 audition(s) and/or proposal(s) so far.
This once precious, but now forgotten time in a mother's day, is being used up during mundane tasks such as errands, grocery shopping, or even just waiting for the bus.
“Me time” is no longer fun.
Bai sent out to form an initiative to make “me time” stress-free, healthy, and most importantly fun again.
So Bai partnered with care.com to form The Pure Membership program.
Being a Pure member allows you to be more than just a mom. Giving you the safest, most reliable nanny service while you work out, shop, or just hang out with friends.
With a package rebrand, Bai encourages mothers to show off how they use their #PureMeTime on Facebook, Twitter and Instagram.
Pure’s microsite will provide mothers with more information on the membership along with tools to find services and fitness classes near them that participate in the Pure program.
With mothers sharing their #PureMeTime it allows Bai to respond to the consumers by highlighting the #PureMom of the week, and giving out additional rewards, as well as updates to new services provided.
Me time is essential to these hard working mothers, and through the Pure program, Bai hopes it can make a change. And make Me time, fun again.
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