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This is for a video that we are creating to be used for advertising award show submissions. 2016-11-29 18:04:25 GMT 2016-12-05 13:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 19 19 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 19 audition(s) and/or proposal(s) so far.
We wanted to find a way to get people thinking about their creaky doors and WD-40 again. (pause) Our foot in the door? Halloween.
Canadians rank Halloween as their third favourite holiday. In fact, over 4 million kids go door-to-door in search of treats. And on that one special night, the average door opens over 50 times.
So we decided to take advantage of this. What better way to bring WD-40 top of mind than to hijack the one night people actually want creaky doors?
WD-40 presents Haunted Door. A motion-activated sound effects app with super scary creaks on the busiest night of the year for front doors.
To use the app, people simply selected their favourite of three creaky door sounds and hung their phone on the door handle using our mailer. Every time the door opened for trick-or-treaters, the phone's accelerometer triggered the haunting creaky-door sound. And if you didn’t have the mailer, you could just use any bag.
It turns out, our little Halloween trick was a big hit.
We got over 57 million earned impressions.
And the story was covered by over 100 media outlets.
For a total earned media coverage equalling over 1.4 million dollars.
All of this in just five days and one special night. We put the creak back in doors, and WD-40 back in homeowners’ minds.
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