Project Main Details
Intended audience: For our clients current costumers as well as future ones
Direction: Very conversational and genuine. Excitement for the future of the product 2017-01-16 18:29:38 GMT 2017-01-17 18:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 40 34 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 40 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 40 audition(s) and/or proposal(s) so far.
Our app will make overall wellbeing more than just aspirational. We conducted extensive consumer research to understand people’s health journeys. And we had conversations . . . lots of them. We heard many stories, and learned that getting healthy isn’t a sprint, but more like a marathon. And that to achieve a healthy lifestyle, you need to devote yourself to it . . . and realize that every choice is an opportunity.
From these conversations, a unifying theme began to emerge. It became apparent that while we know what’s right for us, we can be easily swayed by what’s easy. . . . By our habits, and by the everyday influencers around us. . . . Because we’re human.
It’s in this daily balancing act that you’ll discover the phenomenon we call the garden and the swamp. . . . Two parallel paths, constantly traveled between. When you’re making healthy decisions . . . and benefiting from the results, you’re in the garden. But sometimes it’s not that easy. Daily distractions can cause you to fall out of your healthy routine . . . and into the swamp.
With the garden and the swamp in mind, we designed an app focused on encouraging personal health and wellbeing, and sustaining the positive behaviors that help people thrive.
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