Project Main Details
We're targeting judges that work in the advertising industry, looking for a compelling case they can award.
We're looking for a young, adult female voice actor to narrate our script. The narration will need to fit within a 1 1/2 to 1 minute, 40 second timeframe. Articulation and sincerity is key.
Please see link for an advertising case study video example:
https://www.youtube.com/watch?v=GW2t5FS4hoA 2017-06-27 22:14:54 GMT 2017-06-30 12:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 6 6 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 15 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 6 audition(s) and/or proposal(s) so far.
Valentine’s Day is one of the most exploited holidays of the year. Flowers, chocolates, restaurants – all the romantic gestures suddenly cost more. But as a leading connector of people, Cogeco Telecom felt that, the one day that celebrates love should not be exploited.
This internet and cable provider wanted to lend their platforms for the most romantic gesture of all. To support their brand promise of Switch on amazing, Cogeco offered their customers the ultimate, free Valentine’s Day gift. A personalized song proclaiming your love to your special someone for all to hear.
We deployed emails inviting Cogeco customers to share their love note for their loved one. Customers would post to Cogeco with their love notes using hashtag AmazingSerenades. And then Cogeco took it from there. We crowdsourced young Canadian talent to write and perform personalized love songs based on those customers’ love notes. And on Valentine’s Day, these songs were broadcast both online and off. Online, both giver and surprised receiver were tagged so they could see their personal love song. And offline, the songs were broadcast on Cogeco cable channels for all to see. Top performing songs include:
And the organic results performed well too:
We had a 12% higher engagement rate than the average Facebook video.
1 in 2 Cogeco Facebook Followers watched.
And there were over 22 hours of organic video watching.
Proving that small budget love truly can conquer all.
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