Project Main Details
The read should have a dramatic storytelling feel, without the usual announcer sound. 2016-11-04 16:01:51 GMT 2016-11-08 09:00:00 (GMT -06:00) Central Time (US & Canada) Yes (click here to learn more about ) Closed 63 63 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 60 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 63 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
But it’s also about who the customer is buying from.
As much as technology has changed the face of business today, it hasn’t changed the fact buyers still want to do business with someone they know and trust.
A personal relationship still matters.
Customers still want to work with a friendly advisor who hears what they’re asking for, but listens deeper to understand what they really need.
That’s the difference between making a sale…and making a friend.
That’s what it means to Be the Difference for customers, and there are plenty of companies that can be considered good role models.
Mercedes-Benz has always made a good product, but they were having significant problems on the service side because too many dealerships were not up to standard.
Customers started going outside the dealership family for service, and Mercedes-Benz realized the lifetime value of a customer is linked directly to their willingness to maintain a service relationship with the brand.
So Mercedes-Benz didn’t just change their approach to customer service; they changed their entire culture – starting from the inside out.
They made cars available for dealership employees who hadn’t driven a Mercedes, they sent employees to Alabama to see cars being made, they let them drive on test tracks and off road – anything to give them the Mercedes-Benz experience.
When employees learned first hand what the Mercedes-Benz experience means, they were better able to recreate that for customers – starting with outstanding service and a better dealership experience.
In turn, customers have become more than satisfied with Mercedes-Benz’ service; they have become brand advocates.
Insurance and financial services are often considered commodity-based products with no real differentiation. But that’s not true at USAA.
Customers are called members, and USAA employees are empowered to make changes on the spot for members with unique needs, without having to wait for approval from management.
Employees attend functions like a 10-week customer boot camp to make sure they’re always seeing things through the eyes of their members.
USAA also differentiates – and simplifies – their many products by integrating them around a member’s life events…such as buying a car, getting married, or buying a house.
From treating members like family, to running a business on sound principles that helped them weather the financial crises of 2008, USAA remains a paradigm of customer loyalty.
From the beginning, Southwest Airlines made the experience of flying less expensive, and less complicated.
But more than that, they made it about people.
From the online experience…to easier, faster boarding…to friendly faces and a playful attitude that greets you the moment you step to the ticket counter or board the airplane, the experience is different. It’s personal. You matter.
That attitude has allowed Southwest Airlines to remain relevant to their customers through almost fifty years of rapid change and fierce competition.
By staying true to their original mission of the best customer experience possible, Southwest Airlines reached a pinnacle in 2015 by flying the greatest number of passengers of any U.S. airline.
(TRANSITION TO JOHN DEERE CUSTOMER TESTIMONIALS)
For John Deere and John Deere Dealers, success in our business today isn’t just about having the best equipment and the ability to keep it running.
It’s about differentiating who we are in a crowded marketplace and remaining relevant for nearly 180 years.
It’s about seeing business through the eyes of our customers.
Of being proactive and reaching out vs. waiting for customers to come in.
Of going beyond listening to what they’re saying, to hearing what they really need.
Our customers are talking…are we listening?
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