Project Main Details
This is a trailer for a 4-week video course on rest and sleep. The trailer will be used online to promote the transformative impact the course will have on helping participants sleep better and live a more fulfilling life.
The audience are Directors of HR and Corporate Culture. It’s also aimed at the individual person that wants to improve their health. The video will be used online in email campaigns, blogs, and articles to promote the course.
TONE / FEELING
The overall tone is empathetic. The content is designed to capture the listener with surprising facts so that they look at sleep in a new light. Think Ira Glass from This American Life or Malcolm Gladwell. We want to leave them feeling empowered, knowing that there’s a way for them to take control of an important health problem that most Americans face.
There’s should be an arc to the delivery from empathic, when painting the picture of our common failures around sleep, to encouraging and affirming when talking about the solutions.
When delivering the phrases that we tell ourselves, the delivery should linger to let these all-too-true moments sink in.
Lists of problems are designed to build in pace so they begin to feel overwhelming. List of positives should be savored more to underline the positive outcomes.
To give a feel for the overall piece here’s a link to the full script: https://docs.google.com/document/d/1Q1qd5wwqvOirt0RcdYh9C7_RuOByodWp6RXgbZ2DnRI/edit?usp=sharing 2016-12-12 17:39:05 GMT 2016-12-16 11:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 57 57 11 direct invitation(s) have been sent by the voice seeker resulting in 6 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 80 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 51 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
Sleep debt can lead to obesity, depression, diabetes, heart disease, Alzheimer’s, and arthritis. It can aggravate relationship problems and affect your performance at work.
We lie to ourselves, “I just need to push through. This weekend I can sleep in.” Or think, “Another cup of coffee and I’ll be fine.”
Life doesn’t have to be this way.
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