19 Crimes Award Video

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Project Main Details

19 Crimes Award Video 
Video for branding awards show. We will show the elements of their advertising campaigns while voice over describes the work created by the ad agency.

Video for branding awards show. We will show the elements of their advertising campaigns while voice over describes the work created by the ad agency. 
2017-02-23 22:30:29 GMT
2017-02-24 10:00:00 (GMT -08:00) Pacific Time (US & Canada) 
Yes (click here to learn more about Voice123's SmartCast)
0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far.
Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 6 audition(s) and/or proposal(s) so far.

Project Parameters

The Voice Actor should be located in:
Flexible Price - USD 100 to USD 300
Others (on-camera, infomercials, live announcers, spokespersons)
English - USA and Canada
Young Adult Male OR Middle Age Male
• Audio files must be delivered via email OR
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
There are no special pre-, post-, or production requirements for this project.
Not defined
This is a non-union project
Male, 30's, a bit of rough attitude. No accent. Just a hint of this "tough" brand attitude. Video is for an awards presentation, so voice should not be over the top.

Script Details

VO: 19 Crimes, the Australian wine brand built on a rogue’s ethos has grown quickly since its launch in 2012. The brand, named for the 19 crimes that were cause for banishment from England, has worked hard to keep that rebellious spirit alive.

VO: But, as 19 Crimes began to grow globally it still faced a significant challenge building distribution and brand awareness in the United States.

VO: To address this challenge, we focused on our most passionate fans and developed a shopper first campaign to drive repeat purchase among millennial “guy tribes”.

VO: Utilizing an insight into this group’s growing preference for experiences over ownership, we launched Bring the Banished Home, resulting in a 109% sales growth and 119% depletion rate versus the year prior.

VO: To achieve these results we offered fans an opportunity to unlock more of the 19 Crimes story through a series of interactive experiences. A secret code found on each bottleneck served as the token of entry.

VO: In-store displays invited fans to unlock more of our brands story and incentivized engagement with a grand prize trip to where the story all began, jolly old England.

VO: Fans were able to use their code to enter an immersive experience on a custom microsite. Here they could enter to win the grand prize, unlock convict stories, and play to win instant prizes.

VO: Each code entered, unlocked additional stories, driving repeat visits, longer engagement, and a deeper connection with the brand.

VO: Targeted out of home activations, featuring the brands unique tone and iconic mugshots helped garner an estimated 22 million impressions.

VO: These displays, along with a paid social effort, helped 19 Crimes build awareness, increase retailer activation, and drive sales in a declining category.

VO: The result: With over 25 million impressions, almost 100,000 site visits, and a visitor return rate of over 57%, this shopper first campaign helped grow sales by 109%.

VO: 19 Crimes, the Brand built on a rogue’s ethos in 2012, is now the #4 selling Australian wine with a loyal and passionate following other labels only dream of. 
Please note that you should only use the script or your recording of it for auditioning purposes. The script is property, unless otherwise specified, of the voice seeker and it is protected by international copyright laws.

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