Project Main Details
Video for branding awards show. We will show the elements of their advertising campaigns while voice over describes the work created by the ad agency. 2017-02-23 22:30:29 GMT 2017-02-24 10:00:00 (GMT -08:00) Pacific Time (US & Canada) Yes (click here to learn more about ) Closed 6 6 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 20 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 6 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
VO: But, as 19 Crimes began to grow globally it still faced a significant challenge building distribution and brand awareness in the United States.
VO: To address this challenge, we focused on our most passionate fans and developed a shopper first campaign to drive repeat purchase among millennial “guy tribes”.
VO: Utilizing an insight into this group’s growing preference for experiences over ownership, we launched Bring the Banished Home, resulting in a 109% sales growth and 119% depletion rate versus the year prior.
VO: To achieve these results we offered fans an opportunity to unlock more of the 19 Crimes story through a series of interactive experiences. A secret code found on each bottleneck served as the token of entry.
VO: In-store displays invited fans to unlock more of our brands story and incentivized engagement with a grand prize trip to where the story all began, jolly old England.
VO: Fans were able to use their code to enter an immersive experience on a custom microsite. Here they could enter to win the grand prize, unlock convict stories, and play to win instant prizes.
VO: Each code entered, unlocked additional stories, driving repeat visits, longer engagement, and a deeper connection with the brand.
VO: Targeted out of home activations, featuring the brands unique tone and iconic mugshots helped garner an estimated 22 million impressions.
VO: These displays, along with a paid social effort, helped 19 Crimes build awareness, increase retailer activation, and drive sales in a declining category.
VO: The result: With over 25 million impressions, almost 100,000 site visits, and a visitor return rate of over 57%, this shopper first campaign helped grow sales by 109%.
VO: 19 Crimes, the Brand built on a rogue’s ethos in 2012, is now the #4 selling Australian wine with a loyal and passionate following other labels only dream of.
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