Project Main Details
This is an animated health insurance explainer video. It’s designed to help people understand difficult terminology like “co-pay” “out-of-pocket-expenses,” and “deductible.”
The audience are people like you and I that are trying to buy health insurance but are a little confused by what it all means.
TONE / FEELING
The content is designed to convey information in a clear and conversational way. Think Ira Glass from This American Life (https://vimeo.com/24715531).
The delivery shouldn’t feel rushed. Or toned with too much emotion. It’s about teaching the viewer while joining alongside them on the journey of learning about health insurance.
Points should be thoughtfully weighed and empathetic. Avoid anything that comes off as condescending or “professor-y.”
To give a feel for the overall piece here’s a link to the full script: https://docs.google.com/document/d/1izoHrNZ_7bYg0cr_TmJRXSnbNPW3mzmXJHpp6huuD-0/edit?usp=sharing 2016-12-12 22:09:36 GMT 2016-12-16 17:00:00 (GMT -05:00) Eastern Time (US & Canada) Yes (click here to learn more about ) Closed 80 80 0 direct invitation(s) have been sent by the voice seeker resulting in 0 audition(s) and/or proposal(s) so far. Voice123 SmartCast is seeking 80 auditions and/or proposals for this project (approx.) Invitations sent by SmartCast have resulted in 80 audition(s) and/or proposal(s) so far.
• Audio files must be delivered via FTP/Dropbox/Google Drive/cloud
Now, everybody wants the best possible care at lowest possible price. But there are a lot of different factors and confusing terminology, so where do you start?
Start with you.
Pregnant moms, stamp collectors, and motocross racers all need medical care at different times for different reasons. So they’ll all choose different plans that fit their needs.
And if you’re just thin on cash, you go for the cheapest plan. Right? Well, hold on. Because what does cheapest really mean?
Let’s take a look. First, you’ve got your premium. That’s your monthly payment. Just like car insurance.
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