{"id":22591,"date":"2022-01-30T13:42:57","date_gmt":"2022-01-30T21:42:57","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=22591"},"modified":"2022-08-24T06:44:16","modified_gmt":"2022-08-24T13:44:16","slug":"instagram-and-facebook-marketing-how-to-divest","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/","title":{"rendered":"Instagram and Facebook marketing: how to divest. Now."},"content":{"rendered":"\n

No, seriously: it may well be time to figure out how to divest from Instagram and Facebook marketing. Over the years, the general marketing hearsay has been to use social media, particularly to<\/p>\n\n\n\n

\"Instagram
Image: Meta<\/figcaption><\/figure>\n\n\n\n

advertise on Facebook and Instagram. But as with anything, there\u2019s a shelf-life. And as it so happens, the era in which Instagram and Facebook reign as royalty over the marketing space, is over. Or at least, is soon to be.<\/p>\n\n\n\n

Some context<\/h2>\n\n\n\n

It wasn\u2019t long ago \u2014 even within the past decade \u2014 when people (adults in particular) were confused as to what Instagram and Facebook were. Now, 73% of 30-49 year-olds are using Facebook<\/a>. <\/p>\n\n\n\n

<\/p>\n\n\n\n

While this may show signs that traditional social media platforms like Facebook and Instagram are growing and becoming steady, it\u2019s important to note that by the time the slower generations catches up to the mainstream, the new technology and trends are already making headway. In a similar fashion, traditional social media marketing (think affiliate marketing and influencers) has already seen its golden days.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Charles Ngo, thought leader in affiliate marketing<\/a> with 75,000+ readers a month, says \u201cAffiliate marketing isn\u2019t dead yet, but it\u2019s past its glory days. For the vast majority of people, it\u2019s not worth entering the affiliate marketing industry in 2021.\u201d<\/p>\n\n\n\n

Affiliate marketing<\/h2>\n\n\n\n

That\u2019s not to say affiliate marketing is dead. Not at all. In fact the stats say that affiliate marketing spending in the U.S. has been steadily growing<\/a>. Affiliate marketing also accounts for 30% of sales for advertisers, and is responsible for 16% of eCommerce in the U.S. and Canada. Globally, the industry is worth $12 billion.<\/p>\n\n\n\n

<\/p>\n\n\n\n

So when we say divest from Instagram and Facebook, we\u2019re not saying you should cancel them completely. Chances are you\u2019ve successfully grown your business in the past years using them, and it\u2019s not worth giving it up. But what we are saying echoes Charles\u2019 thoughts: the golden age is over. And it\u2019s worth paying attention to the smaller players in the industry.<\/p>\n\n\n\n

\"Instagram
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Start spending on small networks<\/h2>\n\n\n\n

What happens when the smaller players in the field start to catch momentum, and become the stars of the industry? Saturation. As it stands, social media marketing is saturated with affiliate marketing, and will continue to saturate.<\/p>\n\n\n\n

For audiences, this becomes boring. We grow tired of seeing the same things, the same way products are presented, the same way the influencer praises the sponsored products. It\u2019s starting to feel a bit methodical, even a bit insincere, if not downright fake. And when things become insincere, that\u2019s when you really start to lose an audience. It\u2019s no surprise then that consumers may be more receptive to advertising on smaller networks<\/a>, like TikTok and Pinterest.<\/p>\n\n\n\n

Thinking TikTok et al<\/h2>\n\n\n\n

These newer platforms (TikTok<\/a> in particular) have found a way to capture people\u2019s attention. The content is fresh, entertaining, trend-setting, inspiring, and most importantly, the content is genuine. It\u2019s the average Joe who\u2019s making entertaining TikToks, not the supermodel influencer. That makes it so much easier to connect with the content. Not everyone is a supermodel, but most people certainly have a chance to do a simple TikTok dance and get millions of likes. What\u2019s also nice about these smaller platforms (heads up, TikTok won\u2019t be \u2018small\u2019 for much longer<\/a>) is that there simply aren\u2019t as many ads on them. A breath of relief from something like Instagram \u2014 an ad every 5 posts.<\/p>\n\n\n\n

Aim high for 2022 and beyond<\/h2>\n\n\n\n

So what this means is that advertising on smaller platforms might be the way to go in 2022. A Nielson study commissioned by Snapchat<\/a> found that Snapchat ads had more reach than TV ads, and led to greater awareness and purchase intent. A Pinterest Business study<\/a> showed that ads on Pinterest had higher ROI and cheaper conversion rates than ads on other social networks. If these haven\u2019t sold you, French beauty brand MAKE UP FOREVER generated more than 11 million impressions and 10 million video views using a TikTok ad campaign<\/a>.<\/p>\n\n\n\n

Final thoughts<\/h2>\n\n\n\n

There\u2019s a shift that\u2019s happening in the marketing industry, and as per usual, it\u2019s good to stay ahead of the crowd.<\/p>\n\n\n\n

<\/p>\n\n\n\n

If traditional social media marketing is reaching a saturation point, and marketing with Instagram and Facebook is starting to become less effective, then it might be time to pay more attention to smaller networks. Divest from the big players, invest in places that aren\u2019t so saturated. But it\u2019s also about more than just saturation, it\u2019s about using these smaller platforms because they connect with audiences in genuine, creative and inspiring ways! In any case, wherever you market, we wish you the best in connecting with your audiences in meaningful ways. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Good luck for 2022!<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/div>

Voice123 <\/h4>

Book a voice actor now..!<\/h2>

Browse…<\/h3><\/div><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

No, seriously: it may well be time to figure out how to divest from Instagram and Facebook marketing. Over the years, the general marketing hearsay has been to use social media, particularly to advertise on Facebook and Instagram. But as with anything, there\u2019s a shelf-life. And as it so happens, the era in which Instagram …<\/p>\n

Instagram and Facebook marketing: how to divest. Now.<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":22603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[536,63,2,4,13],"class_list":["post-22591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-affiliate-marketing","tag-social-media","tag-voice-actor","tag-voice-over","tag-voice123"],"acf":[],"yoast_head":"\nInstagram and Facebook marketing: how to divest. Now. - VoiceTalks<\/title>\n<meta name=\"description\" content=\"Instagram and Facebook aren't the go-tos for marketing spend anymore. Here's how to divest and get bang for your buck on smaller networks!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram and Facebook marketing: how to divest. Now. - VoiceTalks\" \/>\n<meta property=\"og:description\" content=\"Instagram and Facebook aren't the go-tos for marketing spend anymore. Here's how to divest and get bang for your buck on smaller networks!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/\" \/>\n<meta property=\"og:site_name\" content=\"VoiceTalks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/voice123\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-30T21:42:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-24T13:44:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/asia-vlogger-woman-influencer-sme-retail-store-ow-2021-12-21-15-30-30-utc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Voice123 Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@voice123\" \/>\n<meta name=\"twitter:site\" content=\"@voice123\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Voice123 Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram and Facebook marketing: how to divest. Now. - VoiceTalks","description":"Instagram and Facebook aren't the go-tos for marketing spend anymore. Here's how to divest and get bang for your buck on smaller networks!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/","og_locale":"en_US","og_type":"article","og_title":"Instagram and Facebook marketing: how to divest. Now. - VoiceTalks","og_description":"Instagram and Facebook aren't the go-tos for marketing spend anymore. Here's how to divest and get bang for your buck on smaller networks!","og_url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/","og_site_name":"VoiceTalks","article_publisher":"https:\/\/facebook.com\/voice123","article_published_time":"2022-01-30T21:42:57+00:00","article_modified_time":"2022-08-24T13:44:16+00:00","og_image":[{"width":1200,"height":633,"url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/asia-vlogger-woman-influencer-sme-retail-store-ow-2021-12-21-15-30-30-utc.jpg","type":"image\/jpeg"}],"author":"Voice123 Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@voice123","twitter_site":"@voice123","twitter_misc":{"Written by":"Voice123 Editorial Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/#article","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/"},"author":{"name":"Voice123 Editorial Team","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"headline":"Instagram and Facebook marketing: how to divest. Now.","datePublished":"2022-01-30T21:42:57+00:00","dateModified":"2022-08-24T13:44:16+00:00","mainEntityOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/"},"wordCount":814,"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/asia-vlogger-woman-influencer-sme-retail-store-ow-2021-12-21-15-30-30-utc.jpg","keywords":["Affiliate marketing","social media","voice actor","voice over","Voice123"],"articleSection":["Marketing trends & tactics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/","url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/","name":"Instagram and Facebook marketing: how to divest. Now. - VoiceTalks","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/#primaryimage"},"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/asia-vlogger-woman-influencer-sme-retail-store-ow-2021-12-21-15-30-30-utc.jpg","datePublished":"2022-01-30T21:42:57+00:00","dateModified":"2022-08-24T13:44:16+00:00","author":{"@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"description":"Instagram and Facebook aren't the go-tos for marketing spend anymore. Here's how to divest and get bang for your buck on smaller networks!","breadcrumb":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/#primaryimage","url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/asia-vlogger-woman-influencer-sme-retail-store-ow-2021-12-21-15-30-30-utc.jpg","contentUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2022\/01\/asia-vlogger-woman-influencer-sme-retail-store-ow-2021-12-21-15-30-30-utc.jpg","width":1200,"height":633},{"@type":"BreadcrumbList","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/instagram-and-facebook-marketing-how-to-divest\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/voice123.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing trends & tactics","item":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/"},{"@type":"ListItem","position":3,"name":"Instagram and Facebook marketing: how to divest. Now."}]},{"@type":"WebSite","@id":"https:\/\/voice123.com\/blog\/#website","url":"https:\/\/voice123.com\/blog\/","name":"VoiceTalks","description":"A Voice123 Blog.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/voice123.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d","name":"Voice123 Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","caption":"Voice123 Editorial Team"},"url":"https:\/\/voice123.com\/blog\/author\/carelfc\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/22591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/comments?post=22591"}],"version-history":[{"count":7,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/22591\/revisions"}],"predecessor-version":[{"id":24435,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/22591\/revisions\/24435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media\/22603"}],"wp:attachment":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media?parent=22591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/categories?post=22591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/tags?post=22591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}