{"id":21698,"date":"2021-05-29T11:09:50","date_gmt":"2021-05-29T18:09:50","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=21698"},"modified":"2022-09-07T06:51:44","modified_gmt":"2022-09-07T13:51:44","slug":"affordable-ways-to-make-your-business-stand-out","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/","title":{"rendered":"Fantastically affordable ways to make your business stand out"},"content":{"rendered":"\n

To say that making a business stand out is certainly on every business owner\u2019s mind would be an understatement. These days, most consumers are online most of the time. If you want to get them to purchase your product or service, that’s where you need to reach them. You and literally millions of others like you.<\/p>\n\n\n\n

\"Make
Image: Envato<\/figcaption><\/figure>\n\n\n\n

In this competitive online field, standing out is of critical importance! Yet if everyone is trying to take the spotlight, it makes it so much harder to achieve.<\/p>\n\n\n\n

Especially since the pandemic has pushed tons of businesses towards developing a greater online presence. A brick-and-mortar environment is so 2019!<\/p>\n\n\n\n

Simply put, it\u2019s really saturated out there. However, that doesn\u2019t mean standing out is impossible. Thanks to daily advancing technology, online marketing has never been easier or cheaper!<\/p>\n\n\n\n

Here are some fantastically affordable ways to make your business stand out:<\/p>\n\n\n\n

Email marketing<\/h2>\n\n\n\n

Emails are the subtle yet powerful tool that are available to anyone for free! And in Europe, APAC and North America, it\u2019s still the most widely used marketing tool.<\/p>\n\n\n\n

\"Make
Image: Envato<\/figcaption><\/figure>\n\n\n\n

You can read more about it in an article we wrote about how you can outsource your email marketing<\/a>. And while it may seem like an expense to outsource your email marketing, the returns can be even greater.<\/p>\n\n\n\n

So it can end up making your outsourcing affordable, if not profitable!<\/p>\n\n\n\n

Social media marketing<\/h2>\n\n\n\n

Social media is another widely available, affordable way to help your business grab attention. It\u2019s cheap (ads don\u2019t cost much), well-targeted, and has large audiences.<\/p>\n\n\n\n

It\u2019s best to use visually-focused social media platforms, like Instagram. You can really pack a solid impression with a good photo and caption, or video.<\/p>\n\n\n\n

Make an intro video<\/h2>\n\n\n\n

Intro videos for social media are incredibly easy to make with video creation tools<\/a>. If you\u2019ve ever enjoyed filling out a mad lib<\/a>, it\u2019s just as simple. <\/p>\n\n\n\n

Instead of filming each shot, getting appropriate B-roll and making a soundtrack, video creation tools make it as easy as filling in blanks. They provide video templates where you can put your media, and bang! You have an intro video.<\/p>\n\n\n\n

Interested in video creation tools? Check out our top 4<\/a>!<\/p>\n\n\n\n

\"Make
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Leverage graphic design tools<\/h2>\n\n\n\n

Simple graphic design has never been more accessible. Services like Canva<\/a>, Visme <\/a>and Adobe Spark<\/a> make graphic design similar to making an intro video. It\u2019s a simple drag and drop onto templates.<\/p>\n\n\n\n

It\u2019s an easy and affordable way to spice up your visual presence, and make your brand more attractive. What’s more, if your own design chops aren’t up to scratch, you can always outsource affordably<\/a>!<\/p>\n\n\n\n

Referral programs<\/h2>\n\n\n\n

It can be really rewarding to create a referral program for customers.<\/p>\n\n\n\n

Firstly, it encourages current customers to stay. Secondly, it brings in new customers! Just pack in a nice discount or bonus for a referral, and that\u2019s easy marketing for you.<\/p>\n\n\n\n

Best of all, it\u2019s word-of-mouth marketing, which is regarded by 64% of marketing executives as the most effective form of marketing.<\/p>\n\n\n\n

Affiliate marketing<\/h2>\n\n\n\n

Affiliate marketing takes referral programs to the next level. Instead of reaching out to many individuals with a small audience, why not leverage the reach of one individual who has thousands of followers?<\/p>\n\n\n\n

For the amount you invest in affiliate marketing, it can certainly provide a good ROI. However affiliate marketing isn\u2019t right for every product or brand, so it\u2019s used sparingly.<\/p>\n\n\n\n

Provide excellent customer service <\/h2>\n\n\n\n

So much of our energy is devoted to making our appearance, as a business, look great. But it\u2019s just as important to make sure the actual customer experience is nothing less than excellent.<\/p>\n\n\n\n

There\u2019s a huge garbage dump of businesses that only have a pretty exterior, and a horrible customer experience. That\u2019s the kind of stuff that garners 1-star reviews.<\/p>\n\n\n\n

\"Business
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Making sure your customer service is excellent<\/a> can make your business more memorable, personable, favorable, and it can increase customer loyalty. It\u2019s also worth mentioning that when businesses go out of their way to do something good, people tend to share it! <\/p>\n\n\n\n

Just like this example of Samsung going the extra mile<\/a> to interact with a customer. The guy got a free phone, and it got a lot of attention.<\/p>\n\n\n\n

Search Engine Optimization<\/h2>\n\n\n\n

SEO is your best friend when it comes to advertising online. It\u2019s literally what makes your product or business stand out to your customers on search engines.<\/p>\n\n\n\n

SEO involves some research and studying, and it can actually get quite in depth. You may want to consider looking up SEO tools<\/a> if you\u2019re interested. A lot of them are free.<\/p>\n\n\n\n

But in terms of an overview, using keywords and matching the search intent<\/a> of your customers will go a long way. People are looking for solutions, why not present yours as what they\u2019re asking for?<\/p>\n\n\n\n

Media outreach<\/h2>\n\n\n\n

If you\u2019ve got a news element to your product or brand, maybe it\u2019s the first whatever to do so and so, you could pitch it to media publications.<\/a><\/p>\n\n\n\n

Often, writers and publications are looking for topics to write about. It can\u2019t hurt to pitch them one with your business involved!<\/p>\n\n\n\n

Final thoughts<\/h2>\n\n\n\n

There we have it, some fantastically affordable ways to make your business stand out. Some require research, and some require a small investment. But they\u2019re all bound to be of immense value to you.<\/p>\n\n\n\n

\"Iimage
Image: Envato<\/figcaption><\/figure>\n\n\n\n

And finally, we hope your business efforts are making a mark in this busy, busy online world. And we\u2019re wishing you the best of luck!<\/p>\n\n\n\n

<\/div>

Book a voice actor! <\/h4>

Remember that giving your business a brand voice is a great way to make your business stand out. You’ll find that voice on Voice123!<\/h2>

Take me there now<\/h3><\/div><\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

To say that making a business stand out is certainly on every business owner\u2019s mind would be an understatement. These days, most consumers are online most of the time. If you want to get them to purchase your product or service, that’s where you need to reach them. You and literally millions of others like …<\/p>\n

Fantastically affordable ways to make your business stand out<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":21699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[1186,496,74,63,210,4,13],"class_list":["post-21698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-business-marketing","tag-email","tag-marketing","tag-social-media","tag-voice-acting","tag-voice-over","tag-voice123"],"acf":[],"yoast_head":"\nFantastically affordable ways to make your business stand out - VoiceTalks<\/title>\n<meta name=\"description\" content=\"To get your product or service sold, you need to be out there. Here are some fantastically affordable ways to make your business stand out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fantastically affordable ways to make your business stand out - VoiceTalks\" \/>\n<meta property=\"og:description\" content=\"To get your product or service sold, you need to be out there. Here are some fantastically affordable ways to make your business stand out!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/\" \/>\n<meta property=\"og:site_name\" content=\"VoiceTalks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/voice123\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-29T18:09:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-07T13:51:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/05\/business-vision-and-success-HJP89U4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"632\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Voice123 Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@voice123\" \/>\n<meta name=\"twitter:site\" content=\"@voice123\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Voice123 Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fantastically affordable ways to make your business stand out - VoiceTalks","description":"To get your product or service sold, you need to be out there. Here are some fantastically affordable ways to make your business stand out!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/","og_locale":"en_US","og_type":"article","og_title":"Fantastically affordable ways to make your business stand out - VoiceTalks","og_description":"To get your product or service sold, you need to be out there. Here are some fantastically affordable ways to make your business stand out!","og_url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/","og_site_name":"VoiceTalks","article_publisher":"https:\/\/facebook.com\/voice123","article_published_time":"2021-05-29T18:09:50+00:00","article_modified_time":"2022-09-07T13:51:44+00:00","og_image":[{"width":1200,"height":632,"url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/05\/business-vision-and-success-HJP89U4.jpg","type":"image\/jpeg"}],"author":"Voice123 Editorial Team","twitter_card":"summary_large_image","twitter_creator":"@voice123","twitter_site":"@voice123","twitter_misc":{"Written by":"Voice123 Editorial Team","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/#article","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/"},"author":{"name":"Voice123 Editorial Team","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"headline":"Fantastically affordable ways to make your business stand out","datePublished":"2021-05-29T18:09:50+00:00","dateModified":"2022-09-07T13:51:44+00:00","mainEntityOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/"},"wordCount":1000,"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/05\/business-vision-and-success-HJP89U4.jpg","keywords":["business marketing","email","marketing","social media","voice acting","voice over","Voice123"],"articleSection":["Marketing trends & tactics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/","url":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/","name":"Fantastically affordable ways to make your business stand out - VoiceTalks","isPartOf":{"@id":"https:\/\/voice123.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/#primaryimage"},"image":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/#primaryimage"},"thumbnailUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/05\/business-vision-and-success-HJP89U4.jpg","datePublished":"2021-05-29T18:09:50+00:00","dateModified":"2022-09-07T13:51:44+00:00","author":{"@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d"},"description":"To get your product or service sold, you need to be out there. Here are some fantastically affordable ways to make your business stand out!","breadcrumb":{"@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/#primaryimage","url":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/05\/business-vision-and-success-HJP89U4.jpg","contentUrl":"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2021\/05\/business-vision-and-success-HJP89U4.jpg","width":1200,"height":632,"caption":"Make your business stand out: image of a hand moving a red peg away from other white pegs"},{"@type":"BreadcrumbList","@id":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/affordable-ways-to-make-your-business-stand-out\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/voice123.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing trends & tactics","item":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/"},{"@type":"ListItem","position":3,"name":"Fantastically affordable ways to make your business stand out"}]},{"@type":"WebSite","@id":"https:\/\/voice123.com\/blog\/#website","url":"https:\/\/voice123.com\/blog\/","name":"VoiceTalks","description":"A Voice123 Blog.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/voice123.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/voice123.com\/blog\/#\/schema\/person\/5eb258035a9b47e92ba78bd16eca2b3d","name":"Voice123 Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/879dfc0f5755a84f123d8ef82f8aec8f9339035776dde05e2f4a60b645bda1d5?s=96&d=mm&r=g","caption":"Voice123 Editorial Team"},"url":"https:\/\/voice123.com\/blog\/author\/carelfc\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/21698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/comments?post=21698"}],"version-history":[{"count":5,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/21698\/revisions"}],"predecessor-version":[{"id":24835,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/posts\/21698\/revisions\/24835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media\/21699"}],"wp:attachment":[{"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/media?parent=21698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/categories?post=21698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice123.com\/blog\/wp-json\/wp\/v2\/tags?post=21698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}