{"id":21389,"date":"2021-03-26T11:36:01","date_gmt":"2021-03-26T18:36:01","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=21389"},"modified":"2022-08-31T11:45:31","modified_gmt":"2022-08-31T18:45:31","slug":"being-a-great-storyteller","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/being-a-great-storyteller\/","title":{"rendered":"How to be a great storyteller so your business succeeds!"},"content":{"rendered":"\n

The cat\u2019s out of the bag: everybody’s a storyteller these days. Why? Because it works. Such is the reality of the modern world \u2014 everything from 280-character tweets to 40-minute branding videos<\/a> are telling stories, and it\u2019s what drives all consumed content, including successful marketing. That’s why being a great storyteller is crucial to the success of your business.<\/p>\n\n\n\n

Context<\/h2>\n\n\n\n

Okay. So maybe you’re a newbie at this. But consider the following: even the product reviews (at least the good ones), product demonstration videos, the \u2018About Us\u2019 section of your website, and your video marketing can tell a story.<\/p>\n\n\n\n

Storytelling<\/a> is what makes or breaks the success of businesses. While it may not not be obvious in the most practical sense, thinking about storytelling in your content will elevate it from a mere message, to an engaging story that people resonate with.<\/p>\n\n\n\n

Stories engage people\u2019s attention<\/h2>\n\n\n\n

With attention being so hard to come by these days \u2014 the kids distracting you from work<\/a>, your lovely dog that needs walking, the dinner that needs making \u2014 catching people\u2019s attention becomes a critical part of drawing in any success.<\/p>\n\n\n\n

Storytelling<\/a> has been around to captivate people\u2019s attention for as long as we have existed. It\u2019s existed even when there were cavemen drawings and ancient Egyptian hieroglyphics told stories \u2014 which are still attracting attention today<\/a>!<\/p>\n\n\n\n

\"Great
Image: Envato<\/figcaption><\/figure>\n\n\n\n

Modern evidence is also indisputable. Consider Superbowl ads, the celebrated epitome of great advertising. People are excited to see what kind of creative stories mega-companies can tell.<\/p>\n\n\n\n

We\u2019re a fan of the 2020 Little Caeser\u2019s Superbowl ad<\/a> when the sliced bread CEO has a breakdown over a whimsical comment over pizza. Give it a watch! You\u2019ll see just how much story they managed to pack into this one, and it barely focused on how good their pizza is. It\u2019s impressive.<\/p>\n\n\n\n

That\u2019s the power of storytelling; if done right, it can give something like pizza an engaging and interesting story to tell. And for your business, you can give your product something just as interesting.<\/p>\n\n\n\n

It\u2019s not hard to tell a story<\/h2>\n\n\n\n

Storytelling is something we do naturally. When we share life moments about which restaurants rock our socks off, when we talk about our day, when we post on social media, we’re a storyteller.<\/p>\n\n\n\n

It\u2019s easy to understand when you think about the framework of a story. A Google search will bring up a varying number of story elements, but take a look at 3 simple ones. <\/p>\n\n\n\n

Consider these: conflict, character, and resolution. Even though there are more elements, these will suffice when looking at how they can help your business.<\/p>\n\n\n\n

Conflict<\/h2>\n\n\n\n

Otherwise known as the plot in storytelling, conflict is what\u2019s going to be the initial attention-grab, so it\u2019s an important one. But it isn\u2019t hard to find.<\/p>\n\n\n\n

Just take into consideration what your business provides. What problem does it solve? What\u2019s the pain point? Why have other solutions failed? <\/p>\n\n\n\n

It\u2019s easy to think about the basics of advertising \u2014 the customer is suffering from blah, it makes them feel blah, they\u2019ve tried blah and it doesn\u2019t work, here\u2019s the solution. That’s what being a great storyteller is about. Storytelling guides customers from conflict to resolution, which is your product. <\/p>\n\n\n\n

And while this storytelling counts as advertising, it doesn\u2019t stop some businesses from simply spouting its product\u2019s benefits. It\u2019s the difference between \u201cGreat cheese is sold here,\u201d to \u201cYou\u2019ve never tried cheese as soft as this.\u201d <\/p>\n\n\n\n

The latter introduces conflict, the need to try this cheese. And it\u2019s going to drive more success to your business than stating it matter-of-fact.<\/p>\n\n\n\n

Character<\/h2>\n\n\n\n

Considering character is simple in your marketing. Who\u2019s the target audience for your business? Who is your customer? This your character.<\/p>\n\n\n\n

\"\"
Image: Envato<\/figcaption><\/figure>\n\n\n\n

It\u2019s important to consider what your character is going through, what their buying process is, and what goes on in their minds.<\/p>\n\n\n\n

Telling a story with your business; a product that solves their conflict, with them as the character<\/em>, with your solution, provides an easy passage from original customer interest, to closing the deal. <\/p>\n\n\n\n

If you focus on the character, the customers will feel like their problems are being solved, and what you have to offer is meant for them. That drives success.<\/p>\n\n\n\n

Resolution<\/h2>\n\n\n\n

Finally, resolution is how your product helps the character by solving their conflict. By thinking about how your product takes your customers through that process, you\u2019re guaranteed to have a larger impact when you tell this story, rather than not.<\/p>\n\n\n\n

Not telling the story misses out on resonating with customers\u2019 pain points, empathizing with who they are, and providing them with that needed resolution. Without this, businesses can kiss success goodbye!<\/p>\n\n\n\n

Final thoughts<\/h2>\n\n\n\n

As you can see, employing as few as 3 simple storytelling elements can really align your business with success. It\u2019s a tactical approach to relating with customers as much as possible, and getting that much closer to success.<\/p>\n\n\n\n

While it might seem like a pain \u2014 just think about how much work that Little Caeser\u2019s ad might\u2019ve taken \u2014 it\u2019s certainly worth the effort. With that said, we\u2019re wishing you every success at being a great storyteller for your business. May it go from strength to strength – and never forget that Voice123<\/a> has some to the best voice actors on the planet to help you get your message across!<\/p>\n","protected":false},"excerpt":{"rendered":"

The cat\u2019s out of the bag: everybody’s a storyteller these days. Why? Because it works. Such is the reality of the modern world \u2014 everything from 280-character tweets to 40-minute branding videos are telling stories, and it\u2019s what drives all consumed content, including successful marketing. That’s why being a great storyteller is crucial to the success of …<\/p>\n

How to be a great storyteller so your business succeeds!<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":21407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[902,800,210,2,804,13],"class_list":["post-21389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-storyteller","tag-storytelling","tag-voice-acting","tag-voice-actor","tag-voice-over-industry","tag-voice123"],"acf":[],"yoast_head":"\nHow to be a great storyteller so your business succeeds! - VoiceTalks<\/title>\n<meta name=\"description\" content=\"The best way to market by engaging your target audience. 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