{"id":20815,"date":"2020-10-27T05:11:52","date_gmt":"2020-10-27T12:11:52","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=20815"},"modified":"2022-08-31T12:10:52","modified_gmt":"2022-08-31T19:10:52","slug":"emotion-and-why-its-the-big-bang-in-voice-over","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/emotion-and-why-its-the-big-bang-in-voice-over\/","title":{"rendered":"Why honest emotion is the big bang in voice over"},"content":{"rendered":"\n

Okay, so have you ever considered the importance of the big bang? No, not the Big Bang of Creation, the big bang in voice over.<\/p>\n\n\n\n

Let us explain.<\/p>\n\n\n\n

\"Big
Photo by Kaitlyn Baker<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

Anyone can read a voice over script, right? So it follows by implication that anyone can do voice over?<\/p>\n\n\n\n

Nope. <\/p>\n\n\n\n

Not even remotely. <\/p>\n\n\n\n

Voice over is like acting. In fact, it is<\/em> acting. That’s why we refer to Voice123<\/a>‘s roster of professional talent<\/a> as voice actors<\/em>. But they’re also much more than that. They’re storytellers<\/a> who have to sound so honest that they suspend a target audience’s disbelief. They need to convince that audience to react in some way. Ultimately, the audience must be sufficiently motivated to do<\/em> something.<\/p>\n\n\n\n

There\u2019s a lot that goes into a voiceover, including pronunciation, diction, pacing, tempo, tone, color<\/a>\u2026 the list goes on. <\/p>\n\n\n\n

While the sound of someone’s voice – the voice type – is a factor, it’s not the key factor at all. The world no longer needs to be talked at in mezmerizing announcery<\/a> tones; folks want to be conversed with naturally. They want to be engaged by someone they instantly like.<\/p>\n\n\n\n

You can imagine a person untrained in the profession attempting voice over without understanding or attending to key aspects of storytelling. Maybe try think of your mathematics teacher in high school – remember that droning monotone? Actually, we\u2019ve already discussed how a cheap voiceover can be a budgetary bummer<\/a>.<\/p>\n\n\n\n

That said, even a voiceover executed perfectly in the areas mentioned above might be lacking something. Something subtle but significant enough to make or break your voiceover.<\/p>\n\n\n\n

So what could it be? <\/p>\n\n\n\n

Is the suspense killing you? <\/p>\n\n\n\n

Pretend for a second.<\/p>\n\n\n\n

Exactly. It’s honest emotion that not only carries a voice over, but gives it clout. The big bang in voice over. <\/p>\n\n\n\n

The secret ingredient<\/h2>\n\n\n\n
\"\"
Photo by Luis Galvez<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

We frequently talk a lot about what makes a voiceover good: all the technical stuff about voiceovers, and all the stuff that speaks to structuring a voiceover well. Emotion on the other hand, is a bit harder to explain.<\/p>\n\n\n\n

Not because emotions are hard to talk about, although they can be \u2014 especially in these trying times \u2014 but because there\u2019s nothing we can use to pinpoint what emotion is. The closest we can get is describing how emotion feels<\/em>.<\/p>\n\n\n\n

Yup: we will have to feel this out.<\/p>\n\n\n\n

Emotions can tug at our heart strings, can turn our stomachs, can physically tense our bodies; these are all things we feel. How is it that we can hear these things when someone uses their voice during these sensations?<\/p>\n\n\n\n

The voice can stir up physical sensations. Just listen to Tom Hanks cry for Wilson<\/a>. Spectacular! Even without video, you can sense, hear, and feel something through the sound of his voice. You can feel the big bang.<\/p>\n\n\n\n

What do you think makes the difference between those lines making an impression on us, and not? After all, it could just be someone shouting loudly, and it could mean absolutely nothing.<\/p>\n\n\n\n

You could scream the same lines, but would it have the same impact? If the answer is yes, then it\u2019s nice that you\u2019re reading this, Tom Hanks. Otherwise, you can see that the secret ingredient is emotion.<\/p>\n\n\n\n

Feelings<\/h2>\n\n\n\n

The voice is a very curious thing, it\u2019s created by air passing through two vocal folds in the larynx. As the air passes through, the folds produce vibration, and as the vibration hits and resonates with our eardrums, we interpret that as sound.<\/p>\n\n\n\n

It is a physical touch! But in the Tom Hanks scenario discussed above, it\u2019s clear that it\u2019s the emotion affecting us.<\/p>\n\n\n\n

\"\"
Photo by Ian<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

What does that mean for voice over? It means we should always be looking for the underlying emotion when it comes to a read. If nothing else, emotion is priority. <\/p>\n\n\n\n

If you think there isn\u2019t an emotion for the read, there probably is a subtle emotion you can use to liven it up. Even a small bang can be a big bang in voice over.<\/p>\n\n\n\n

Something like lethargy is an emotion. The same goes for boredom, or dispassion. But you can still feel and hear these emotions, like when a child reluctantly agrees to wash the dishes.<\/p>\n\n\n\n

There\u2019s definitely a subtle difference between a script read with introverted emotions like those, and a script read with absolutely no emotion. Think of early text-to-speech programs. We didn\u2019t listen to Microsoft Sam to get an emotional kick.<\/p>\n\n\n\n

In fact, you might rather have an imperfect \u2014 but passionate read \u2014 over a read that has perfect clarity, and little to no passion. That\u2019s because there isn\u2019t any meaning to the words when there isn\u2019t any emotion.<\/p>\n\n\n\n

Final thoughts<\/h2>\n\n\n\n

If you think voiceovers are complicated and they have a billion moving parts \u2014 too many to consider \u2014 then consider this: it\u2019s all meant to effect <\/em>and affect<\/em> emotion.<\/p>\n\n\n\n

The techniques, the technical jargon, the character analyses, they\u2019re all meant to help a voiceover artist understand the emotion of the character and the script read. <\/p>\n\n\n\n

If the honest emotion is there, you’ve got the Big Bang in voice over!<\/p>\n","protected":false},"excerpt":{"rendered":"

Okay, so have you ever considered the importance of the big bang? No, not the Big Bang of Creation, the big bang in voice over. Let us explain. Anyone can read a voice over script, right? So it follows by implication that anyone can do voice over? Nope. Not even remotely. Voice over is like …<\/p>\n

Why honest emotion is the big bang in voice over<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":20823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[1063,1064,864,210,2,13],"class_list":["post-20815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-big-bang-in-voice-over","tag-emotion","tag-scriptwriting","tag-voice-acting","tag-voice-actor","tag-voice123"],"acf":[],"yoast_head":"\nWhy honest emotion is the big bang in voice over - VoiceTalks<\/title>\n<meta name=\"description\" content=\"To make the voice over for your radio ad or video project hit the target, it needs to grab your audience like a great big bang. 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