Yup: it’s scary. We know…<\/p>\n\n\n\n
Online ads have definitely come a long way since their conception. Those banner ads no longer have a surprising 44% click rate<\/a> they used to have (it\u2019s down to 0.06%, and it\u2019s safe to assume most of them are accidents).<\/p>\n\n\n\n It\u2019s no longer the shotgun or spray-and-pray tactic, it\u2019s specific targeting<\/a> on online giants like Google or LinkedIn. Even Facebook.<\/p>\n\n\n\n But let’s get back to the question: Have you been wondering where the very best places to advertise your business are? Well, this article has you covered, so let’s dive in!<\/p>\n\n\n\n It may be startlingly obvious, but the power Google demands a mention. With 92.05%<\/a> of the worldwide search engine market share, Google is a must-have when it comes to advertising your business.<\/p>\n\n\n\n Google Ads use a pay-per-click model,<\/a> and you\u2019ll never pay over the monthly budget you set. This means you\u2019re going to be paying for results<\/em>, and not a subscription you never end up using<\/em>. The good news is that most online advertising models use a budget.<\/p>\n\n\n\n Once you set your budget, Google will estimate the results of how many clicks and calls you might get. You can also adjust your budget at any time. Pretty nifty for managing your ads on the fly.<\/p>\n\n\n\n <\/p>\n\n\n\n Social media is an advertising hot zone. The benefit of Facebook is its unique access to niche interests and precise demographic information.<\/p>\n\n\n\n The data that Facebook has can\u2019t be found elsewhere. Google might not know to target a cat-bed ad to that customer that\u2019s a part of the \u201cCat Lovers\u201d Facebook group. And so, your targeted ad can get very specific.<\/p>\n\n\n\n Like Google Ads, Facebook uses a cost-per-click model (CPM). You can set a budget and you won\u2019t go over, but you might not necessarily use all of the budget depending on the bid you set.<\/p>\n\n\n\n Facebook Ads use bidding, so you\u2019re competing against other ads for the same target audience. Facebook makes it simple by offering an automated, optimized option, or gives you the freedom to choose your bid.<\/p>\n\n\n\n Another powerful way to advertise your business online is via Instagram. After all, Instagram boasts 800 million active users<\/a>. <\/p>\n\n\n\n That’s a lot of people.<\/p>\n\n\n\n One of the highlights of advertising on the image-focused platform is its many ways to advertise. You\u2019ve got:<\/p>\n\n\n\n And like Facebook, there\u2019s a specific targeting system to match interests, behaviours, locations and demographics.<\/p>\n\n\n\n Paying for Instagram advertising can get a bit complicated; it relies on several factors like your audience and feedback. But basically, it boils down to a CPC and cost-per-impression (CPM) model.<\/p>\n\n\n\n But the biggest boon of Instagram is its heavy focus on imagery. You can quickly make a good impression with catchy visuals. If your brand or products relies on images or video, Instagram is an excellent place to share them. <\/p>\n\n\n\n If your business runs on a business-to-business model, LinkedIn could be your best bet. We\u2019re looking at 690 million professionals<\/a> and more than 9 billion content impressions.<\/p>\n\n\n\n So there\u2019s definitely an audience there. And if your target audience is well-educated and affluent people, you\u2019re in the right place.<\/p>\n\n\n\n You can set a maximum daily budget that\u2019ll be spent using a CPC and a CPM model, and the content will go towards user feeds, in-mail messages and sidebar ads. <\/p>\n\n\n\n And just like Facebook, LinkedIn employs a bidding system to compete for the same target audience.<\/p>\n\n\n\n There\u2019s talk around LinkedIn ads being more pricey, but it\u2019s helpful to remember the type of quality of business you\u2019re attracting. It\u2019s going to be quality over quantity with LinkedIn.<\/p>\n\n\n\n \u201cBe seen where everyone is watching,\u201d\u00a0YouTube<\/a>\u00a0says. Think the rising popularity of YouTube shorts<\/a>!<\/p>\n\n\n\n They hit the nail on the head there. According to Youtube, in an average month, a person 18 years-old or older will watch more Youtube than any television network. That means all the attention that used to be spent (or saved) on television ads are now on Youtube.<\/p>\n\n\n\n Skippable ads offer a CPC model, while non-skippable ads use CPM. And with the increasingly popular 6-second ads that are becoming the new norm, Youtube deserves serious consideration.<\/p>\n\n\n\n You can be sure that people are on Youtube watching videos about things they like. So if you\u2019re advertising on Youtube, you can rest assured you\u2019re connecting with people who are interested in what you have to offer.<\/p>\n\n\n\n Most online platforms have their own audiences, so there isn\u2019t really an objective ‘best places to advertise’. Depending on your product and target audience, there are certainly a lot of places. We haven\u2019t even covered other giants like Twitter or Amazon! Nevertheless we’ve definitely mentioned those that are regarded by many as the very best places to advertise your business online.<\/p>\n\n\n\n May your business be relentlessly successful – and don’t underestimate the power of the voice over when advertising online. You’ll always find the very best professional voice actors<\/a> on Voice123<\/a>! <\/p>\n","protected":false},"excerpt":{"rendered":" Have you been wondering where the very best places to advertise your business are? You wouldn’t be the first. If you think back to the state of the ‘Net in the late 1990s and early 2000s, you might remember the myriad of popups and banner ads one used to notice on webpages and in search …<\/p>\nGoogle Ads<\/h2>\n\n\n\n
![\"Best](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/09\/adwords-logo-1.jpg\"){kind=logo}
<\/figure>\n\n\n\nFacebook Ads<\/h2>\n\n\n\n
![\"\"](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/09\/Facebook-Ads-1.jpeg\")
<\/figure>\n\n\n\nInstagram<\/h2>\n\n\n\n
![\"Best](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/09\/images.jpeg\")
<\/figure>\n\n\n\nLinkedIn<\/h2>\n\n\n\n
![\"\"](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/09\/images.png\")
<\/figure>\n\n\n\nYouTube ads<\/h2>\n\n\n\n
![\"\"](\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/09\/Unknown.png\")
<\/figure>\n\n\n\nFinal thoughts<\/h2>\n\n\n\n