{"id":20391,"date":"2020-09-04T02:33:41","date_gmt":"2020-09-04T09:33:41","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=20391"},"modified":"2022-11-29T04:53:36","modified_gmt":"2022-11-29T12:53:36","slug":"the-right-voice-over","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/the-right-voice-over\/","title":{"rendered":"The right voice over to sell your product"},"content":{"rendered":"\n

You\u2019ve got your product. It looks great, functions well, and you think it has great potential to sell. Now for the right voice over to help you do just that.<\/p>\n\n\n\n

You\u2019ve heard of the \u200bpower of voice over\u200b to help grow your business<\/a>. But chances are, unless your product has to do with voices, you might not know what a the right voice over should sound like to sell <\/em>your product.<\/p>\n\n\n\n

Where should you start? There are so many variables in the equation, what should you consider when trying to ascertain whether you have the right voice over to do the selling for you?<\/p>\n\n\n\n

The answer is in the ability of the voice over to both effect<\/em> and affect <\/em>emotion.<\/p>\n\n\n\n

We can examine certain qualities of the voice over, such as pitch, timbre, volume, and even sound quality, to measure this.<\/p>\n\n\n\n

Sound quality<\/h2>\n\n\n\n
\"The
Photo by Troy T<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

We\u2019ll start with sound quality. If the sound quality is poor, it\u2019s going to ruin your entire voice over. That\u2019s why it\u2019s extremely important to have excellent sound quality<\/a>.<\/p>\n\n\n\n

According to \u200bstudies\u200b, 25% of respondents will watch a video until the end because of its good audio quality, and 33% of people abandon a video within seconds if the audio quality is poor.<\/p>\n\n\n\n

Have you ever been on a call with someone who\u2019s walking on a busy street, or whose neighbors are renovating?<\/p>\n\n\n\n

It\u2019s hard to hear and understand what they\u2019re saying. Similarly, if a voice over sounds fuzzy or foggy, the listener is going to have to put in extra effort to understand it. And usually, they won\u2019t put in the effort \u2014 they just won\u2019t listen to it; they’ll scroll on by and forget about it.<\/p>\n\n\n\n

Hire a professional<\/h4>\n\n\n\n

It\u2019s unlikely that the voice over\u2019s ambient noise is going to be as bad as a busy street. But finer distractions like a buzz, distortion or echo, can really distract a listener. They\u2019ll be more interested in figuring out what those noises are rather than listening to the voice over.<\/p>\n\n\n\n

You should also consider the volume of the recording. You don\u2019t want a voice blasting in your ears, but you also want to be able to hear it comfortably. This is where compression<\/a> comes handy.<\/p>\n\n\n\n

Compression is used to balance the loudest and softest parts of a voice over, creating an even volume. But \u200bover-compression\u200b can result in a voice over that is too loud.<\/p>\n\n\n\n

As a general rule, you\u2019ll want a voice over that is at a comfortable volume, and doesn\u2019t have buzz, distortion \u2014 or anything<\/em> distracting for that matter. Nothing should negatively impact the message.<\/p>\n\n\n\n

Timbre and inflection<\/h2>\n\n\n\n

The product you\u2019ve made is going to affect your customers emotionally. Matching that effect with a voice over will help you sell your product.<\/p>\n\n\n\n

So you\u2019ll have to consider the timbre of the voice. Timbre is the quality of the sound, and it will have an emotional effect. Is the voice over rough and does it remind you of gravel? Or is it soft and gentle like a pond?<\/p>\n\n\n\n

\"The
Photo by Soundtrap<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

An effective voice-over\u2019s timbre should reflect the mood you want to set for your product. You wouldn\u2019t want a soft and calming timbre for something exciting and engaging. Think soft and peaceful for something like an ad read for the newest cola flavor. It just doesn\u2019t work.<\/p>\n\n\n\n

So you\u2019ve got the timbre sorted out, now you need to manage inflection. It\u2019s the way the voice changes pitch and intonation through a script read. Too much of it, and the voice over will sound fake. Too little of it, and it\u2019ll sound robotic!<\/p>\n\n\n\n

There\u2019s a balance to it, and communicating the appropriate amount of inflection to your voice-over artist will do you wonders.<\/p>\n\n\n\n

Pacing and diction<\/h2>\n\n\n\n

A lightning-quick read is not going to help listeners understand what your product is about. But then you don\u2019t want a snail-paced read either. The customer\u2019s attention span would go out quicker than the read, and then you\u2019ve lost the customer\u2019s interest.<\/p>\n\n\n\n

Instead, you should look for a pacing that matches the emotion you\u2019re trying to evoke. The right voice over will take the listener for a ride, whether that be a gentle river, or a truck revving through mud.<\/p>\n\n\n\n

That can sound like having elongated reads that take their time to arrive at the point. Or it can sound short and abrupt.<\/p>\n\n\n\n

As a general guideline, you\u2019ll want a pace that naturally matches the emotional effect of the product.<\/p>\n\n\n\n

You\u2019ll also want a voice over that has good diction. You shouldn\u2019t have to wonder what mumbled words mean, and you shouldn\u2019t have to cover your ears when a voice over practically spits at you.<\/p>\n\n\n\n

Again, a natural read with clarity is what you\u2019re going for. While you\u2019re considering diction, you\u2019ll want to clarify how certain words are pronounced, like \u201ceither\u201d as \u201cEE-ther\u201d or \u201cAI-ther\u201d.<\/p>\n\n\n\n

A good voice over<\/h2>\n\n\n\n

So there you have it. Sound quality comes first. Then you can consider the color or timbre of the voice, the level of inflection, and the pacing and diction of the read.<\/p>\n\n\n\n

Hopefully, the voice actor can show all of that with a great audition and final recording. Then you\u2019ll have exactly what you need to help you sell your product. We want both you and your customers to be smiling…<\/p>\n\n\n\n

\"The
Photo by Trust “Tru” Katsande<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n

And finally, remember Voice123<\/a>‘s roster of fantastic voice actors is sure to provide you with just the right voice over for your needs!<\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve got your product. It looks great, functions well, and you think it has great potential to sell. Now for the right voice over to help you do just that. You\u2019ve heard of the \u200bpower of voice over\u200b to help grow your business. But chances are, unless your product has to do with voices, you …<\/p>\n

The right voice over to sell your product<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":20417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[1046,210,2,804,13],"class_list":["post-20391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-finding-the-right-voice-over","tag-voice-acting","tag-voice-actor","tag-voice-over-industry","tag-voice123"],"acf":[],"yoast_head":"\nThe right voice over to sell your product - VoiceTalks<\/title>\n<meta name=\"description\" content=\"Nothing sells your great product or service offering quite as well as the right voice over to extoll its virtues. 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