{"id":20387,"date":"2020-09-03T03:51:25","date_gmt":"2020-09-03T10:51:25","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=20387"},"modified":"2023-02-20T05:51:37","modified_gmt":"2023-02-20T13:51:37","slug":"6-second-ads","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/6-second-ads\/","title":{"rendered":"How to make 6-second ads work for your business"},"content":{"rendered":"\n

Yup: 6-second ads are a thing. In fact, they’re the next big thing. So here’s how to make 6-second ads work for your business!<\/p>\n\n\n\n

Context<\/h2>\n\n\n\n
\"6-second
Image: Shutterstock<\/figcaption><\/figure>\n\n\n\n

Gone are the days when people would browse the classified ads of a newspaper. Now, the ads come to you. <\/p>\n\n\n\n

Chances are, ads are constantly reaching you, whether you like it or not. It\u2019s a daily bombardment, and people are getting very selective with what they pay attention to.<\/p>\n\n\n\n

That\u2019s why businesses are moving towards 6-second ads.<\/p>\n\n\n\n

Modern advertising has advanced so much that ads are firstly, mostly videos, and secondly, as short as 6-seconds. Nobody has time for a 30-second ad or even a 60-second ad read. Why? Well, research has shown that they\u2019re just not helping business monetization.<\/p>\n\n\n\n

Instead, 6-second ads like these<\/a> \u2014 which are easily found on websites like Facebook, or YouTube \u2014 are able to capture the audience\u2019s attention in a jiffy, thus keeping the customer\u2019s interest.<\/p>\n\n\n\n

For business monetization, it seems the smart option is to create 6-second ads. <\/p>\n\n\n\n

What if we thought of a 6-second ad as a sandwich?<\/p>\n\n\n\n

\"6-second
Image: Sean Piggot, Scopio<\/figcaption><\/figure>\n\n\n\n

The bread<\/h2>\n\n\n\n

The ad should be simple \u2014 say like a ham and cheese sandwich. Or a BLT. Something quick and easy to understand. <\/p>\n\n\n\n

So the bread of the ad will be the structure of it, and it\u2019ll have to stay simple. It\u2019s just 6 seconds, that\u2019s not a lot of time to get your message across. So be direct and put your brand right at the forefront.<\/p>\n\n\n\n

Your idea has to be sharp, concise, impactful and engaging. Scriptwriting<\/a> matters! Think \u2014 the first few seconds of tasting that first bite.<\/p>\n\n\n\n

It only lasts so long, but if it\u2019s good, it\u2019ll be memorable.<\/p>\n\n\n\n

What the bread means here is that your visuals will have to be dynamically engaging, and the setting of the ad has to immediately tell a story<\/a>.<\/p>\n\n\n\n

With 6 seconds, you have to pack strong visual elements and good storytelling into something simple and digestible \u2014 like bread.<\/p>\n\n\n\n

The toppings<\/h2>\n\n\n\n

Toppings highlight the life of a sandwich, like how a pickle can revolutionize your roast beef sandwich…<\/p>\n\n\n\n

In terms of a 6-second ad, the toppings would be the flavour, tone and even the comedic element of the ad. As some excellent Google examples show, you can think of the ad as a joke<\/a>.<\/p>\n\n\n\n

Your ad might have a punchline that you can work with, filling in the gaps with your business\u2019 ideas and selling points.<\/p>\n\n\n\n

You can also use catchy sounds and music. With 6 seconds, don\u2019t delay anything!<\/p>\n\n\n\n


You really don\u2019t have time to build an ambience with sound. Instead, it has to be immediate and deliberate. A good voice over<\/a> can do the trick!<\/p>\n\n\n\n

With 6-second ads, people are flocking to professional voice overs to help business monetization. The flexibility and relatability of a human voice can do wonders to keep viewers engaged.<\/p>\n\n\n\n

The meat<\/h2>\n\n\n\n
\"6-second
Image: Alyshia Turchyn<\/a> on Scopio<\/figcaption><\/figure>\n\n\n\n

Whatever the main piece of the sandwich is, whether it\u2019s roast beef, turkey breast, or a chunk of grilled eggplant \u2014 it\u2019s the most important part of the sandwich.<\/p>\n\n\n\n

We can think of storytelling as the \u201cmeat\u201d of our metaphorical sandwich. It\u2019s going to be the most important part of the ad.<\/p>\n\n\n\n

Storytelling gets the mind going. It will make people continue to think about what you\u2019ve just presented.<\/p>\n\n\n\n

Without storytelling, your ad may become a mixed bag of pleasant audio and distracting visuals. If there\u2019s no story to your ad, it can be as boring as the 30-second ads that people skip.<\/p>\n\n\n\n

After all, the ad has to relate to the consumers, if you can stick by this one idea of telling a story, you\u2019ll find that\u2019s how to make your 6-second ad work.<\/p>\n\n\n\n

If you\u2019re having a tough time thinking of how to tell a story in 6 seconds, here\u2019s a tip: focus on change.<\/p>\n\n\n\n

The heroes slay the dragon, the cat leaps off the high ledge, or Eggo Waffles<\/a> pulls a fast one on us and changes their slogan. All within 6 seconds, you can nail down a moment of change and leave a lasting impression on your consumers.<\/p>\n\n\n\n

The sauce<\/h2>\n\n\n\n
\"6-second
Image: Firdian Adi Prasada<\/a> on Scopio<\/figcaption><\/figure>\n\n\n\n

We can think of the sauce in our 6-second-ad sandwich as something that ties everything together. Like ketchup. Or dijon mustard. Without them, a sandwich can feel really segmented.<\/p>\n\n\n\n

If you’re thinking about how to use \u201csauce\u201d in video ads<\/a>, think about the message, the call to action. Many businesses are opting to use professional voice overs to complete their 6-second ads and to help business monetization.<\/p>\n\n\n\n

That\u2019s because a voice can do so much to link the viewer with the ad. If you look, most 6-second ads have them! But even if you don\u2019t opt for a voice over, you can still think about the message you\u2019re sending them.<\/p>\n\n\n\n

The message can be direct or it can be implied. If you\u2019ve built your sandwich well, the storytelling will take them to the conclusion either way.<\/p>\n\n\n\n

That\u2019s it! Structure, tone, storytelling and a message. Your 6-second ad in something as simple as a sandwich.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yup: 6-second ads are a thing. In fact, they’re the next big thing. So here’s how to make 6-second ads work for your business! Context Gone are the days when people would browse the classified ads of a newspaper. Now, the ads come to you. Chances are, ads are constantly reaching you, whether you like …<\/p>\n

How to make 6-second ads work for your business<\/span> Read More »<\/a><\/p>\n","protected":false},"author":45,"featured_media":20398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[1047,917,1048,210,2,804,13],"class_list":["post-20387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-6-second-ads","tag-commercials","tag-selling-your-product","tag-voice-acting","tag-voice-actor","tag-voice-over-industry","tag-voice123"],"acf":[],"yoast_head":"\nHow to make 6-second ads work for your business - VoiceTalks<\/title>\n<meta name=\"description\" content=\"6-second ads are becoming the next big thing in advertising in the online environment. 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