{"id":20278,"date":"2020-08-05T12:00:07","date_gmt":"2020-08-05T19:00:07","guid":{"rendered":"https:\/\/voice123.com\/blog\/?p=20278"},"modified":"2022-08-31T13:02:42","modified_gmt":"2022-08-31T20:02:42","slug":"using-a-pro-voice-over","status":"publish","type":"post","link":"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/using-a-pro-voice-over\/","title":{"rendered":"Why using a pro voice over is best for your brand"},"content":{"rendered":"\n<p class=\"has-drop-cap\">As a business person, have you been wondering whether you&#8217;d like a <a href=\"https:\/\/voice123.com\/blog\/voice123\/a-brand-voice-why-having-one-is-important\/\">brand voice<\/a>? Are you asking yourself why using a pro voice over is best for your brand? <\/p>\n\n\n\n<p>Well, your business requires a distinctive brand voice to establish itself in an industry and endure. A  brand voice will not only help your business stand out from the crowd but it will also allow your business to become a customer favorite if you choose wisely. <\/p>\n\n\n\n<p>We all know it\u2019s KFC when we hear, <em>It\u2019s finger-lickin\u2019 good!<\/em> We also know it\u2019s VISA when you hear that electronic swish-sound in an advertisement. If you&#8217;re looking to establish a brand with staying-power that inspires brand loyalty, use a professional voice actor to create that voice for you.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">One chance to make a great first impression<\/h2>\n\n\n\n<p>Using a professional voice \u2014 whether in podcasts, advertisements, or audio blogs \u2014 needs to be done right. It helps your business build a consistent, enigmatic personality that attracting new customers every day. A professional and versatile voice actor will capture the exact tone of your brand. <\/p>\n\n\n\n<p>Ask yourself &#8211; how can you:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Convey your emotions to the audience? <\/li><li>Use the right words to become attention-grabbing? <\/li><li>Send the right message across? <\/li><li>Make your brand stand out?<\/li><\/ul>\n\n\n\n<p>Let&#8217;s take a closer look at why using a pro voice over is best for your brand:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A professional voice helps you maintain consistency<\/strong><\/h2>\n\n\n\n<p>One of the biggest weaknesses of a business is not creating a consistent brand image. When customers cannot identify you either from a select set of colors or a recognizable sound, your brand vibe is lacking. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"using a pro voice over: image of Nike running shoes\" class=\"wp-image-20305 lazyload\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/08\/fachry-zella-devandra-WBDK76pCb9E-unsplash.jpg\"><figcaption>Photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@zelladun?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Fachry Zella Devandra<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/unsplash.com\/s\/photos\/brand?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p>Coca Cola with its red and white coloring  is the most recognizable brand in the world. If you hear the phrase \u201cJust Do It,\u201d you inevitably think: <em>Nike. <\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/voice123.com\/blog\/voice123\/why-you-should-hire-a-professional-voice-actor\/\">A professional voice actor<\/a> has the experience and versatility to create something unique, but it&#8217;s important to know what you want. If you brief the voice actor well, they will know how to use the right tone and pitch to read a tagline perfectly time and time again.<\/p>\n\n\n\n<p>A series of <a href=\"https:\/\/voice123.com\/blog\/voice123\/grow-your-business-with-podcasting\/\">podcasts<\/a> either recorded by the same voice actor or tagged at the beginning and end, will build your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A professional voice helps you create recognition<\/strong><\/h2>\n\n\n\n<p>When you are able to create consistency with your brand\u2019s online, social, and market presence, people begin to recognize you quickly and start differentiating you from your competitors.<\/p>\n\n\n\n<p>Imagine you&#8217;re a coffee beans roasting company in a city with numerous other roasteries. However, you choose to do things differently and use a professional voice to create advertisements and other marketing material.<\/p>\n\n\n\n<p>You might choose to create podcasts talking about the coffee roasting process, why it&#8217;s so vital to blend different beans, and why coffee is the world&#8217;s favorite non-alcoholic beverage. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"678\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"using a pro voice over: image of mic and headphones\" class=\"wp-image-20307 lazyload\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/08\/jonathan-farber-gjHmip_Lmg4-unsplash.jpg\"><figcaption>Photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@farber?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Jonathan Farber<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/unsplash.com\/s\/photos\/podcast?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p>Cleverly voiced, customers (and even those who may favor a  competitor) will begin to recognize your brand. Do it enough, and your brand will become top-of-mind, so the next time they are out shopping for coffee beans, they\u2019ll remember the voice of your brand. Almost instinctively, they&#8217;ll reach for your brand on the supermarket shelf.<\/p>\n\n\n\n<p>Such is the power of a professional voice. It creates a sense of recognition in your target audience, allowing you to stand out from all your competitors. In turn, you gain new customers and can generate more revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A professional voice helps you build long-lasting relationships with your customers<\/strong><\/h2>\n\n\n\n<p>The psychology of sale has a fundamental premise: people won&#8217;t forget how you make them feel, and a happy, memorable experience creates brand loyalty. Brand loyalty provides you with the kind of staying-power that some businesses can only dream of. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1097\" height=\"727\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"using a pro voice over: image of Harley Davidson bike\" class=\"wp-image-20306 lazyload\" data-src=\"https:\/\/voice123.com\/blog\/wp-content\/uploads\/2020\/08\/harley-davidson-fFbUdx80oCc-unsplash.jpg\"><figcaption>Photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@harleydavidson?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Harley-Davidson<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/unsplash.com\/s\/photos\/brand?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p>When you use a professional voice for your brand, it becomes one that&#8217;s easily recognized by people no matter how many years pass. Using a jingle together with the voice is worthwhile, too. Why? Because people might hum the tune if it&#8217;s catchy enough. <\/p>\n\n\n\n<p>This long-lasting impression helps spread the word about your brand. Being able to do so is the best possible marketing strategy; there&#8217;s little to no further investment involved. What&#8217;s more, a professional voice can help you establish yourself as a thought leader in the market.<\/p>\n\n\n\n<p>So what are you waiting for? Now that you know why using a pro voice over will make your brand stand out, just do it \u2014 and you&#8217;ll find the perfect brand voice right here on <a href=\"http:\/\/www.voice123.com\/search\">Voice123<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a business person, have you been wondering whether you&#8217;d like a brand voice? Are you asking yourself why using a pro voice over is best for your brand? Well, your business requires a distinctive brand voice to establish itself in an industry and endure. A brand voice will not only help your business stand &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/using-a-pro-voice-over\/\"> <span class=\"screen-reader-text\">Why using a pro voice over is best for your brand<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":45,"featured_media":20304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1378],"tags":[882,896,944,2,804,13],"class_list":["post-20278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends-tactics","tag-brand-voice","tag-how-tos","tag-sonic-branding","tag-voice-actor","tag-voice-over-industry","tag-voice123"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why using a pro voice over is best for your brand - VoiceTalks<\/title>\n<meta name=\"description\" content=\"The online business environment is getting extremely cluttered. Read on to find out why using a pro voice over is the best for your brand!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voice123.com\/blog\/marketing-trends-tactics\/using-a-pro-voice-over\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why using a pro voice over is best for your brand - VoiceTalks\" \/>\n<meta property=\"og:description\" content=\"The online business environment is getting extremely cluttered. 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