Audio-editing plays a mission-critical role in determining the overall quality of the end product — whether you’re running a podcast or producing a high-octane marketing video to promote your business’s product or services.
Audio-editing is also an intricate and layered process. The needs of each project dictate an individual approach to the editing process; it’s dependent on the unique goals you want to achieve.
For example, a voice over project requires a completely different approach to editing than a music project. Audio-editing requires knowledge as well as a fundamental skill with regard to the tools used. This can entail a vast and confusing array of limiters, compressors, EQs, noise-gates, de-essers, and so on.
By nature of their profession, voice actors and sound engineers are acquainted with these tools. By contrast, as business owner or marketer, you probably won’t be.
Inevitably, this prompts the question: Should you outsource your audio-editing?
The effect of digitization on audio-editing
First of all, it’s important to note just how big an effect digitization has had on the process of audio-editing. It’s become a whole lot more affordable when compared to even a decade ago. Then, the process was reserved for industry experts, highly-trained professionals, and big studios. They were the only ones who had the resources to access the exclusive tools and equipment required.
Expensive, exclusive tools and equipment, however, are much easier to access today. There is also a multitude of digital software available for free online.
Affordability has led to many businesses and individuals doing their audio-editing by themselves, rather than outsourcing.
Of course, this can help cut expenses, but does it ensure the same high quality?
Benefits of outsourcing your audio-editing
Obviously, outsourcing your audio-editing comes with a number of benefits. Here are some of the top reasons why you should consider outsourcing your audio-editing:
Access to the latest tools and equipment
While it depends on whom you choose for the job, competition is fierce in the audio-engineering field. The engineer you hire will probably use the very latest tools and equipment on your project. This will ensure very high-quality for your audio, no matter what kind of project you are working on.
Much of the software is expensive to license so to make the purchase yourself would be foolish unless you intend to mix and master a lot of audio or audiovisual material on an ongoing basis.
Industry experts work on your audio
You’ll have experienced engineers editing and working on your audio, so you can rest assured they know what they’re doing. They’ll be able to mix, match and master without blinking. Even if you’re not entirely sure how you want to edit your audio or what changes you want to make, they can recommend and make suggestions to help you achieve the kind of sound you’re looking for.
Consistent audio quality
If you are outsourcing your audio-editing and you go to the same producer or sound engineer for all your editing, you’ll be guaranteed consistent audio quality. This means your audio will sound the same across different projects and across different files. This ensures that the final products all share the same level of professionalism.
Outsourcing your audio-editing is time-saving. No matter how large your audio project may be, you can be certain they’ll finish and deliver on time. Because time is money, saving time is saving money.
Allows you to focus on other things
When you’re outsourcing, it means you have one less task on your own plate. Leaving it to the professionals provides peace of mind. It also gives you much more time to focus on other aspects of your work and business, thus increasing your own productivity and efficiency.
More often than not, however, trying to do your own audio-editing when you are not sufficiently skilled in all its intricacies is being penny-wise and pound-foolish. So should you outsource your audio-editing? Consider your situation carefully!