Interestingly, 22% of Americans listen to a podcast every week — and it’s catching on like a virus around the world. Using a podcast in your marketing campaign is a great way to engage your prospects and customers. There are, however a number of different podcast styles. Which one should you choose?
There are seven different podcast styles that companies can use, and each has its own set of benefits. Here is a rundown of these top seven formats:
The solo podcast follows a monologue-style voice presentation. Here, the only participant in the podcast is you. This podcast works wonders when you’re part of a super-niche field, and you have lots of information to provide. You can also use this podcast to share your creativity with your listeners by talking about conventional topics in an unconventional way.
The biggest advantage of this podcast is that both set-up time and editing time is very short. Plus, you don’t have to rely on another person’s involvement, giving you complete creative liberty.
Dan Carlin’s Hardcore History is a great example of a solo podcast.
The interview-style podcast is becoming one of the most preferred podcasting formats today. Here, you interview a person – usually an expert in a field or a famous individual – and have a legitimate conversation with him/her.
This type of podcast is very realistic and engaging. The biggest benefit of this type of podcast is that you can attract listeners from different target markets by inviting guests from different industries. You can add a lot of value to the listener by providing expert tips and insights through your episodes. Additionally, the amount of work you need to do on-air is also limited since your interviewee does most of the talking.
StartUp Podcast is a great example of an interview-style podcast.
Panel discussion podcast
The panel discussion podcast takes the interview podcast a step further. Instead of just inviting one guest, you invite multiple people to be part of your podcasting session. The best thing about a panel podcast is that it is super entertaining and there is limited chance of your audience getting bored since each of your guests bring their own special narratives and voice overs to the episode. Plus, there’s no pressure on you to provide the content, since your guests will have a lot to discuss about.
The Beancast is a wonderful example of a panel discussion podcast, where experts from the marketing and advertising industry come together for a talk.
A spin on the interview podcast, the co-hosted podcast is a conversation that is more informal and loosely-structured. Here, both the hosts play an equal part in supplying the two sides of the conversation. This is a less serious version of the interview.
This podcast feels very organic and natural, just like a real conversation. But, your voice actors will need to have great on-air chemistry for this type of podcast format to work and give you results.
RuPaul: What’s The Tee with Michelle Visage is a fun podcast that’s been recorded in the co-host format.
Great storytelling is a lost art. But, if your voice actors have the perfect timing and the gift of storytelling, this is an amazingly powerful format you can consider. This style uses the format of storytelling to provide information. There are two types of storytelling podcasts that you can use:
Non-fiction storytelling podcasts use stories as a medium to educate. These podcasts are great to explain challenging concepts to both adults and children. They’re also perfect to talk about sensitive or uncomfortable topics.
Lore is a popular non-fiction podcast that uses storytelling as a tool to talk about eerie historical incidents.
A fiction storytelling podcast is a podcast where theater professionals and voice actors tell stories. These podcasts are usually similar to shows or movies that come on the radio. This type of podcast allows you to experiment with all types of accents and enunciation. This is the perfect podcast format for children, and you can do an audiobook reading here too.
We’re Alive: A “Zombie” Story of Survival is a fiction storytelling podcast that is very popular with listeners today.
Repurposed content podcast
Repurposed content is basically content that you convert from one form to another. For example, let’s say you’ve published an e-book on healthcare. You can get this converted into a health/medicine podcast and have voice overs done of your content. Each episode can deal with an ailment or a different part of the body.
This podcast format is very helpful, especially when you’ve run out of ideas for podcasting. You can convert other content formats into podcasts and publish them online. You can even repurpose older podcasts by dividing them into multiple smaller podcasts or merging two or more topics into one.
Political podcast The Rachel Maddow Show repurposes a lot of content from news articles, books, and opinion polls to create a podcast.
Hybrid podcasts are the most customized of all podcast formats. Here, you can use a combination of different styles and create a podcast. This is great if you have a particular idea you wish to execute. You can also use various podcast styles for different episodes based on your bespoke needs.
We hope our quick look at different podcast styles will help you choose the best one for your business. Happy podcasting!