AI Voices are good for the voice over industry. Here’s why.

3 min read

Artificial intelligence (AI) voices have become something of a juggernaut in the voice over industry. The reason is simple: online environments continue to demolish traditional advertising practices. So, from a business perspective, AI voices are a rapidly developing niche that has a positive impact on evolving business trends. Love ’em or hate ’em, this technology creates a volcanic topic for debate. Some commentators however, genuinely believe that AI is good for the voice over industry. With that in mind, here’s what you need to know about the benefit of using AI voice actors.

AI Voices are good for the Industry: image of man wearing mask
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Some context

AI voices are revolutionizing the way we live by adding functionality and convenience that we could never have imagined. It helps to save time and resources by boosting our productivity. In a way, voice technology has become an integral part of our lives. Asking Alexa to turn on the lights in the living room is something we’ve started doing without a second thought. We can even play music, podcasts, and audiobooks on our smartphones, listening with our Bluetooth earphones. With technological advancements like AI, things like jogging and commuting are no longer silent activities.

AI voices also help businesses cater to customers who are not native English speakers. For brands this means a wider and more global reach is possible. These are just a few of the reasons why AI Voices can amplify projects in the voice over industry. Let’s dig a little deeper, to understand the real scope of this technology and identify more of its benefits.

AI Voices for sonic branding

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Photo by Markus Winkler on Unsplash

Major players in the industry have predicted that voice strategies will change after 2020. More businesses will start to invest time and effort in sonic branding. But, what is sonic branding? Well, this is a marketing strategy that utilizes sound or voices to create brand recognition.

In this sense, AI voices are a vital tool that businesses can wield to perfect their sonic branding strategy and even come up with something unique in the market. It’s also important to note that using AI voice actors doesn’t mean that the voice over has to be robotic. In fact, a study by VoiceBot, shows that 71% of consumers prefer a human-sounding AI voice. Go figure!

AI Voices for personable engagement

Customers often complain that companies are too impersonal, cold, and shrewd in their business dealings with others. This can have a significant effect on product sales and make customers feel like they aren’t valued enough.

Various businesses may also wish to make a difference, but are still unable to invest the required manpower. This is where AI voices can help.

Personalization is crucial if you’re looking to create a business that thrives long-term. And using AI voice actors isn’t time-consuming and only requires minimal effort on your side so, creating a solid bond with your target audience is an achievable goal.

Whether it’s for ad campaign videos or customer support IVRs, AI voices add just the right touch of automated help to pave the way to business success. They can even do this without sounding too robotic or impersonal. Engaging with your target audience this way will allow you to push higher conversions and generate more revenue than you would have otherwise.

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Photo by Kirill Sharkovski on Unsplash

AI Voices for multilingual customer interactions

Offering capable and advanced customer support can be an excellent strategic differentiator between you and your competitors. It’s also not necessary for your entire customer base to be English.

If your company is growing and catering to global customers, let them interact in their native language. This type of business localization is crucial not just for your customer support outreach but for your business as a whole. 

Customers might need support in various languages and hiring customer support employees who speak multiple languages is not feasible in the long run. In this situation, AI voices could be your saving grace. You can pre-set automated response messages in a host of languages as IVRs. This kind of automation will take care of most problems that might arise.

What’s more, you can extend the same multilingual support to your website. AI voices can be used to prepare audio blogs or voice overs for product videos in any language you choose. This further boosts engagement from customers who don’t speak English well.

Final thoughts

AI voices can help businesses fill the gaps in their operations and further solidify their market presence. Since, voice search and voice assistants have already taken the world by storm people are now looking to add more convenience to their lives. They don’t want companies to make any more excuses regarding their localization efforts.

Consequently, putting in the effort and providing better language functionalities can turn you into a sought after market leader. To achieve this, use any opportunity you can find in the AI voice space to tap into the potential of this evolving technology. Sonic branding, personal engagement and multilingual customer interactions are just a few avenues in which AI voices can enhance your voice over project. And on that note, we’d like to wish you well as you scour the AI world. Voice123 is also overflowing with professional voice talent that can magnify any project. So, be sure to get out there and make it happen for your business!

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