Skynet! I,robot! AI takes over the world! Although it happens in Hollywood, only time will tell if AI takes over in reality. So far, however, AI tech has pretty much-transformed voice overs. Just think of voice assistants. Lost in an unfamiliar area, no worries! Siri’s right there to guide your travels. Even Alexa is standing by, …
A term that’s come up in broadcasting since the advent of the radio is, ‘quality voice‘. Over time, of course, the overall meaning of ‘quality voice’ has become somewhat ambiguous. The upheaval brought about by the fast-changing and constantly-developing information technology revolution has impacted every aspect of our daily lives. It’s also impacted both our …
Broadcast quality voice over: what it means and why it matters Read More »
Voice over has long been an industry dominated by male voices. In fact, it’s becoming more and more apparent that in many instances, female voices gain far better traction than their gender opposite. If client booking are anything to go by, it’s certainly a trend on Voice123. So, for business videos — are female voice …
Business Videos — are female voice overs a better choice? Read More »
Are you thinking of hiring a voice actor for medical narration? Then you need a pro. Because medical narration in voice over is a niche field — and for good reason. You cannot simply hire a regular voice actor for this job. Why, you ask? Well, as many voice actors who’ve become specialists in medical narration will tell you, medical …
Did you know a voice actor can help you solve your COVID-19-induced advertising crisis? No, seriously! COVID-19 lockdown As the Coronavirus continues to sweep across the globe forcing people into their homes, more and more businesses are grinding to a halt. Many of them are smaller businesses that simply don’t have the resources to remain …
How to solve your COVID-19-induced advertising crisis Read More »
Dear fellow creatives, Much like you, we’re keeping our fingers on the pulse of developments surrounding the Covid-19 pandemic. It’s truly heartening to see that communities around the world are proactively rising in support of one another. Where there is heart, there is always hope. We know many businesses are struggling to cope and are …
Trying to write your next killer ad campaign or impactful voice-over script, but feeling listless, stuck and empty? First of all, it’s vital to understand that burnout happens to many people involved in creative endeavors — whether it relates to writing a book, a voice-over script, an ad campaign, or designing graphics. According to a recent Gallup study, 23% …
Blogging has become a favorite way to connect with and engage people online. Corporations, marketers, and content creators use blogs to reach out to a global audience daily. With the constant deluge of new online content, audioblogging is a novel way to impact and influence your audience. The surge in the popularity of audiobooks shows …
Why audioblogging can do great things for your business Read More »
Looking to hire a voice actor for your next audio or video ad campaign? It’s important to evaluate the person’s skills you’re thinking of using. One of the best ways to do that is by carefully judging a voice actor’s demo before you hire them. A long time ago in a galaxy far, far away… In …
Judging a voice actor’s demo before you hire them Read More »
Voice over narration is a key vocal element that goes hand-in-hand with the essence of storytelling. And when it comes to telling the story of your brand, quality is not something you should skimp on. However, inexperienced directors and producers often underplay the impact that hiring a professional voice actor has in voice over narration. …
We put out almost 2.5 quintillion bytes of data each day. WordPress alone puts out 77 million new posts each month. With such massive amounts of content out there, you as a business owner, advertiser, marketer, salesperson, or combination of these roles, constantly need to tap into creative thinking that cuts through the clutter. In a crowded online marketplace, …
Conversational scriptwriting, or writing a conversational script – is a big thing these days. In online forums as well as voice acting discussion groups, ‘announcery’ voice overs (and what they are) get hotly debated because of it. The fact is, however, that times have changed and consumers want to be spoken to — not talked …
Conversational scriptwriting and why you should practise it Read More »