To say that making a business stand out is certainly on every business owner’s mind would be an understatement. These days, most consumers are online most of the time. If you want to get them to purchase your product or service, that’s where you need to reach them. You and literally millions of others like …
Fantastically affordable ways to make your business stand out Read More »
Okay – so right off the bat, let’s be downright honest: we had high hopes for 2021, no? Most of us, anyway. As a species, humans are inclined towards optimism. That’s a good thing. Of course, for some of us, the Covid pandemic has been a lot more than an annoying upheaval; it’s been searingly, …
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OUTSOURCE! Sorry – did we startle you? 😀 Whether we did or didn’t, we’re glad to have your attention. Outsourcing tends to elicit a strong reaction from business folk and entrepreneurs. They either love it, or they hate it and won’t touch it with a 10-foot pole. (Although the latter may only be because they …
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Ever since the rise of social media and content marketing, email marketing has taken a back seat in terms of attention. But is that rightfully so? It may interest you that with all the talk about producing video content, storytelling content, 6-second ads and such; email marketing still plays a prominent role when it comes …
How to outsource your email marketing and why it’s best Read More »
Defining a customer experience was very different pre-2020. It seems like a lifetime ago, doesn’t it? In that era, you could count on gift baskets, samples, and something as simple as the smile from the cashier to define your customer experience. Well, it’s 2021, and you can throw all that right out the window. At …
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As a client, you have a voice over session on hand, but you’re directing remotely. How to ensure your voice over session really succeeds is top-of-mind, and you’re a little worried because you’ve never needed to do this before. How times have changed! The new normal of working remotely. Working remotely Well, it’s still evolving, …
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As a business owner, you’re thinking globally, right? In our mind’s eye we can see you nodding — and that’s good. That means you know that localization is important for your business. What — you don’t? Then you should. Here’s why. Ever since the internet became a globally-used tool, it’s opened up endless possibilities for …
Numerous clients have asked us whether we have an opinion on video creation tools and whether there are ones we’d recommend. We sent one of our top roving reporters into the field to go fiddling, and these are his recommendations – the best video creation tools in 2021: our top 4! Making videos has never …
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The cat’s out of the bag: everybody’s a storyteller these days. Why? Because it works. Such is the reality of the modern world — everything from 280-character tweets to 40-minute branding videos are telling stories, and it’s what drives all consumed content, including successful marketing. That’s why being a great storyteller is crucial to the success of …
How to be a great storyteller so your business succeeds! Read More »
The gender debate has raged since time immemorial. It’s thus a no-brainer that the voice over industry reflects practices prevalent in the widely-diverse socioeconomic marketing environments it serves globally. The benefit of hindsight? Of course — and with apologies to Bob Dylan — times have been a-changin’. Gender bias is less of a thing today …
It’s something of a truism in audio recording: you get what you pay for — and that applies to both voice actors and the equipment in their recording environments! When you – as a client – book a voice actor for your project on Voice123, however, there are 5 must-haves for a voice actor’s recording …
5 must-haves for a voice actor’s recording environment Read More »
As a client, it’s often inevitable that a measure of self-doubt creeps in once you’ve pulled the trigger on booking a voice actor – especially if you’re new at it. Consequently, you sit back and sigh, hearing a little voice whisper: Have you chosen the best voice for your project? Truth is, choosing the best …
Have you chosen the best voice for your project? Read More »